https://mariadino.work Maria Bernardino Fri, 27 Feb 2026 08:52:14 +0000 https://mariadino.work en https://mariadino.work/The-Doings-Work Wed, 11 Oct 2023 09:46:54 +0000 Maria Bernardino https://mariadino.work/The-Doings-Work <img width="1280" height="720" width_o="1280" height_o="720" data-src="https://freight.cargo.site/t/original/i/3efc70bb0ffb17595ba395bd36259b45c1045032429cf4b6904598cc8fb7757a/thumbnail_start-friday.gif" data-mid="245986748" border="0" src="https://freight.cargo.site/w/1000/i/3efc70bb0ffb17595ba395bd36259b45c1045032429cf4b6904598cc8fb7757a/thumbnail_start-friday.gif" />Start Friday <img width="800" height="600" width_o="800" height_o="600" data-src="https://freight.cargo.site/t/original/i/ab0cdd82b047fcbe1880b64c9ec7e69322ca3307831329e2627298f65d42e564/portugal-anchors_thumbnail.gif" data-mid="238641740" border="0" src="https://freight.cargo.site/w/800/i/ab0cdd82b047fcbe1880b64c9ec7e69322ca3307831329e2627298f65d42e564/portugal-anchors_thumbnail.gif" />Every Instant Matters <img width="800" height="450" width_o="800" height_o="450" data-src="https://freight.cargo.site/t/original/i/661a194c525a395bc7d44dec85a56d45eb5de4b14262f6b2bed0e291b41ca428/thumbnail_main-page1.gif" data-mid="228587284" border="0" src="https://freight.cargo.site/w/800/i/661a194c525a395bc7d44dec85a56d45eb5de4b14262f6b2bed0e291b41ca428/thumbnail_main-page1.gif" />¿Dónde está Vanesa? <img width="1920" height="1280" width_o="1920" height_o="1280" data-src="https://freight.cargo.site/t/original/i/74a9fb1fed5a45206b422987c7ac2ef2c9d9267ba44aec50146642d4b038aaca/thumbnail_animation_OPPO-EE_new-grainy1.gif" data-mid="222993113" border="0" src="https://freight.cargo.site/w/1000/i/74a9fb1fed5a45206b422987c7ac2ef2c9d9267ba44aec50146642d4b038aaca/thumbnail_animation_OPPO-EE_new-grainy1.gif" />Erase and EnhancePortugal &amp; Spain <img width="1920" height="1280" width_o="1920" height_o="1280" data-src="https://freight.cargo.site/t/original/i/3ed45f95217c49a6074d1091f0f73a9debae12091517b303fe49dfbb5deff251/thumbnail_animation_OPPOxPT-SOCIALVERSE3-grainy.gif" data-mid="223002786" border="0" src="https://freight.cargo.site/w/1000/i/3ed45f95217c49a6074d1091f0f73a9debae12091517b303fe49dfbb5deff251/thumbnail_animation_OPPOxPT-SOCIALVERSE3-grainy.gif" />Portugal's Socialverse <img width="1500" height="1000" width_o="1500" height_o="1000" data-src="https://freight.cargo.site/t/original/i/746b273099a36705a3a44ae2b6c095135608b8722663d2b193cfe240eaef15f0/thumbnail_animation_OPPOxSPAIN-SOCIALVERSE4-grainy.gif" data-mid="223104472" border="0" src="https://freight.cargo.site/w/1000/i/746b273099a36705a3a44ae2b6c095135608b8722663d2b193cfe240eaef15f0/thumbnail_animation_OPPOxSPAIN-SOCIALVERSE4-grainy.gif" />Spain's Socialverse <img width="1500" height="1000" width_o="1500" height_o="1000" data-src="https://freight.cargo.site/t/original/i/941ff5d8c2e53860c0a11cfb6cd84f8f895bb9eb479e6b164ade51f5161cd548/mockup_social-media_OPPOxMOT_loop-new-grainy.gif" data-mid="221066724" border="0" src="https://freight.cargo.site/w/1000/i/941ff5d8c2e53860c0a11cfb6cd84f8f895bb9eb479e6b164ade51f5161cd548/mockup_social-media_OPPOxMOT_loop-new-grainy.gif" />OPPOxMOT <img width="1913" height="1275" width_o="1913" height_o="1275" data-src="https://freight.cargo.site/t/original/i/7bdc6604b34ab2da8d62f9e71e446b42bd44e562eda9cbc81514182294b6362a/thumbnail_OPPO-XMAS-BAZAR_gif-grainy.gif" data-mid="222992007" border="0" src="https://freight.cargo.site/w/1000/i/7bdc6604b34ab2da8d62f9e71e446b42bd44e562eda9cbc81514182294b6362a/thumbnail_OPPO-XMAS-BAZAR_gif-grainy.gif" />OPPO XMAS Bazaar <img width="1920" height="1280" width_o="1920" height_o="1280" data-src="https://freight.cargo.site/t/original/i/fa712bf986244d5b081c08416a8bbb6f7233ecc0160fbbb1f9dd0cd791b0a61a/thumbnail_animation_OPPOxRIR_new-GRAINY1.gif" data-mid="222993114" border="0" src="https://freight.cargo.site/w/1000/i/fa712bf986244d5b081c08416a8bbb6f7233ecc0160fbbb1f9dd0cd791b0a61a/thumbnail_animation_OPPOxRIR_new-GRAINY1.gif" />OPPOxRiR <img width="3000" height="2000" width_o="3000" height_o="2000" data-src="https://freight.cargo.site/t/original/i/7d5af42004afd1680dde10fa5ef919ef7c87dea76ac20f7e6783db4602ead3c2/OPPOxIOT_gif-2-grainy.gif" data-mid="221066847" border="0" src="https://freight.cargo.site/w/1000/i/7d5af42004afd1680dde10fa5ef919ef7c87dea76ac20f7e6783db4602ead3c2/OPPOxIOT_gif-2-grainy.gif" />Music to Your Years <img width="3000" height="2000" width_o="3000" height_o="2000" data-src="https://freight.cargo.site/t/original/i/e00f05ecc3e050c3fa8b31953185103757c1699571785e46c61d50347016e6a9/o-talho_gif1_GRAINY-1.gif" data-mid="222992357" border="0" src="https://freight.cargo.site/w/1000/i/e00f05ecc3e050c3fa8b31953185103757c1699571785e46c61d50347016e6a9/o-talho_gif1_GRAINY-1.gif" />O Talho <img width="1000" height="667" width_o="1000" height_o="667" data-src="https://freight.cargo.site/t/original/i/34255be4f492721cb72f6e66c71ffa7ae9c36fdd0d64d2aa991e9fcccbdc05e8/1_gif_grainy.gif" data-mid="195404319" border="0" src="https://freight.cargo.site/w/1000/i/34255be4f492721cb72f6e66c71ffa7ae9c36fdd0d64d2aa991e9fcccbdc05e8/1_gif_grainy.gif" />Peninsular <img width="3000" height="2000" width_o="3000" height_o="2000" data-src="https://freight.cargo.site/t/original/i/1e6ff77262223d4c68c6e4d660178e4efeb15f9a097f3d86c3613fa2cc2f5146/mix-work_gif_grainy1.gif" data-mid="222992877" border="0" src="https://freight.cargo.site/w/1000/i/1e6ff77262223d4c68c6e4d660178e4efeb15f9a097f3d86c3613fa2cc2f5146/mix-work_gif_grainy1.gif" />Miscellaneous Work <img width="3000" height="2000" width_o="3000" height_o="2000" data-src="https://freight.cargo.site/t/original/i/8fe20f554aa933ba83b34314dbde936ec7638411f10aa118f9a48f8211f85660/heart_illustration_grainy-gif.gif" data-mid="222992876" border="0" src="https://freight.cargo.site/w/1000/i/8fe20f554aa933ba83b34314dbde936ec7638411f10aa118f9a48f8211f85660/heart_illustration_grainy-gif.gif" />Miscellaneous Art https://mariadino.work/The-Doer-Maria Mon, 09 Oct 2023 09:59:54 +0000 Maria Bernardino https://mariadino.work/The-Doer-Maria <img width="1818" height="1228" width_o="1818" height_o="1228" data-src="https://freight.cargo.site/t/original/i/506552abca5e562b54992c0719ef7a206366a2eb05ceae9abb25f56f70ec2351/gif_about-me_grainy.gif" data-mid="208430182" border="0" src="https://freight.cargo.site/w/1000/i/506552abca5e562b54992c0719ef7a206366a2eb05ceae9abb25f56f70ec2351/gif_about-me_grainy.gif" /> Hi, I’m Maria Bernardino, and I make things happen.With over a decade of experience in combining my design and marketing skills to take ideas and businesses out of paper and into the real world. Currently doing things as Design Lead at Publicis Groupe Portugal, working on the Santander account. From Braga, currently based in Lisbon. WHAT I DO NOWPublicis Groupe Portugal - Design Lead&nbsp;[Santander Account] WHAT I DID BEFORE OPPO Iberia - Brand Design Manager &amp; Digital Manager [Annual Outstanding Team [Portugal] - EU Region 2024]OPPO Portugal - Brand Design Manager OPPO Portugal - Graphic Designer [Rising Star Award - 2022] Megabeetle - Graphic DesignerGrupo Chef Kiko - Graphic DesignerBeGraf - Graphic DesignerMcCann Lisbon - Graphic Design InternBuran Studio - Graphic Design InternStudio Dobra - Graphic Design Intern BRANDS I DID THINGS FOR Santander OPPO Chef Kiko Group Credibom The Navigator Company Ace Africa Grupo Sovena Lactogal QUAD Padel Pobeira BeerAdene ... Please, do reach out&nbsp;msantosbernardino@gmail.com +351 916 548 812 https://mariadino.work/Start-Friday Fri, 27 Feb 2026 08:52:14 +0000 Maria Bernardino https://mariadino.work/Start-Friday <img width="1920" height="1224" width_o="1920" height_o="1224" data-src="https://freight.cargo.site/t/original/i/961f48ec0bfbcce1fda10371f3b462b8935067ebfa40c6d776a6b6714bd6c998/start-friday_boards_2.jpg" data-mid="247738765" border="0" src="https://freight.cargo.site/w/1000/i/961f48ec0bfbcce1fda10371f3b462b8935067ebfa40c6d776a6b6714bd6c998/start-friday_boards_2.jpg" /> Start Friday Start Friday was a project that rethought Black Friday as more than a commercial peak. It explored how a familiar moment could be redesigned through language and design, shifting the focus from urgency and deals to intention and action. Project Type: Black Friday Campaign Strategy Black Friday created urgency, but often resulted in delay. While attention was placed on discounts, bigger personal goals were postponed. The strategy challenged that tension by moving the meaning of the period earlier — turning November into the moment where starting mattered. Role: Design Lead Approach I led a team of copywriters and designers in developing Start Friday as a performance‑led concept, built to be clear, simple, and scalable across offers. Once established, the idea was adapted into social and later expanded into brand communication, maintaining the same mindset, language, and visual coherence. The concept was also extended into Cyber Tuesday, reinforcing continuity beyond Black Friday. Impact Performance +88% CTR vs. previous year−61% Cost per Engagement Brand What started as a Performance campaign later expanded into Brand communication. Delivery Maintained consistency across products and channels through a shared design system. <img width="1280" height="619" width_o="1280" height_o="619" data-src="https://freight.cargo.site/t/original/i/0bfe98e28bdb66d9edcf3a4117236d5f45c4cc8b3a259a553aa6986cc03120ac/logo_start-friday_animated2_grainy.gif" data-mid="245379750" border="0" src="https://freight.cargo.site/w/1000/i/0bfe98e28bdb66d9edcf3a4117236d5f45c4cc8b3a259a553aa6986cc03120ac/logo_start-friday_animated2_grainy.gif" /> <img width="1080" height="1920" width_o="1080" height_o="1920" data-src="https://freight.cargo.site/t/original/i/51c6d0114529267558cf07bb616bfed1660422cc6c594ab33752aa8f192f8221/STD_Start_Friday_ENGLISH_1.gif" data-mid="247737899" border="0" src="https://freight.cargo.site/w/1000/i/51c6d0114529267558cf07bb616bfed1660422cc6c594ab33752aa8f192f8221/STD_Start_Friday_ENGLISH_1.gif" /> <img width="1080" height="1920" width_o="1080" height_o="1920" data-src="https://freight.cargo.site/t/original/i/d5f82d85c2825d7743b5e0c9baae19550b4e6faf2e210ae38210adb2e6027417/STD_Start_Friday_ENGLISH_3.gif" data-mid="247737901" border="0" src="https://freight.cargo.site/w/1000/i/d5f82d85c2825d7743b5e0c9baae19550b4e6faf2e210ae38210adb2e6027417/STD_Start_Friday_ENGLISH_3.gif" /> <img width="1080" height="1920" width_o="1080" height_o="1920" data-src="https://freight.cargo.site/t/original/i/430f79207b99617c3515a8f60ea0ee6333c7ab5fb1dbb281d7c12e609d9e868b/STD_Start_Friday_ENGLISH_2.gif" data-mid="247737900" border="0" src="https://freight.cargo.site/w/1000/i/430f79207b99617c3515a8f60ea0ee6333c7ab5fb1dbb281d7c12e609d9e868b/STD_Start_Friday_ENGLISH_2.gif" /> <img width="4000" height="2550" width_o="4000" height_o="2550" data-src="https://freight.cargo.site/t/original/i/346ef7f671d0a21c5abaa1a170c59128cb0a13840a0a4155a44a936973eb4718/board_start-friday_2_compressed.png" data-mid="247035434" border="0" src="https://freight.cargo.site/w/1000/i/346ef7f671d0a21c5abaa1a170c59128cb0a13840a0a4155a44a936973eb4718/board_start-friday_2_compressed.png" /> <img width="1920" height="1224" width_o="1920" height_o="1224" data-src="https://freight.cargo.site/t/original/i/6ceb6dbbef212adcdebcdd0e642abb9c6d4642bb2cf09e72544db3b26bb81e92/display_start-friday_performance2.gif" data-mid="246659573" border="0" src="https://freight.cargo.site/w/1000/i/6ceb6dbbef212adcdebcdd0e642abb9c6d4642bb2cf09e72544db3b26bb81e92/display_start-friday_performance2.gif" /> <img width="2500" height="1569" width_o="2500" height_o="1569" data-src="https://freight.cargo.site/t/original/i/8f6dc9a3e95baeb34437c2530db1987ad3f12a1d588753a341d728405d51f638/mockup1_media_LR.png" data-mid="247035504" border="0" src="https://freight.cargo.site/w/1000/i/8f6dc9a3e95baeb34437c2530db1987ad3f12a1d588753a341d728405d51f638/mockup1_media_LR.png" /> <img width="4780" height="2015" width_o="4780" height_o="2015" data-src="https://freight.cargo.site/t/original/i/9f6a6fbfa4c526ca50395c628c610d9d134b46a42fa573eaca508d3e89da4707/board_start-friday_1.gif" data-mid="247035406" border="0" src="https://freight.cargo.site/w/1000/i/9f6a6fbfa4c526ca50395c628c610d9d134b46a42fa573eaca508d3e89da4707/board_start-friday_1.gif" /> <img width="1080" height="1350" width_o="1080" height_o="1350" data-src="https://freight.cargo.site/t/original/i/b3d22e9bfe12e3f3225e4ef155472b89e200be4c11f35422f8eeaafe3ca1d82d/BlackFriday_EN_1.gif" data-mid="247691730" border="0" src="https://freight.cargo.site/w/1000/i/b3d22e9bfe12e3f3225e4ef155472b89e200be4c11f35422f8eeaafe3ca1d82d/BlackFriday_EN_1.gif" /> <img width="1080" height="1350" width_o="1080" height_o="1350" data-src="https://freight.cargo.site/t/original/i/3b8d1ecb3e178353430ec27bd28a8381098f5b33e08f73141595e94820ccb1b3/BlackFriday_EN_2.gif" data-mid="247691731" border="0" src="https://freight.cargo.site/w/1000/i/3b8d1ecb3e178353430ec27bd28a8381098f5b33e08f73141595e94820ccb1b3/BlackFriday_EN_2.gif" /> <img width="1080" height="1350" width_o="1080" height_o="1350" data-src="https://freight.cargo.site/t/original/i/5d25eedfa7b3f8bff8247fc454d7795fce402e55d6ee4062d5b5c3784250e53d/BlackFriday_EN_3.gif" data-mid="247691732" border="0" src="https://freight.cargo.site/w/1000/i/5d25eedfa7b3f8bff8247fc454d7795fce402e55d6ee4062d5b5c3784250e53d/BlackFriday_EN_3.gif" /> <img width="1080" height="1350" width_o="1080" height_o="1350" data-src="https://freight.cargo.site/t/original/i/d9b6f70faef7ac13eb067e19c29cf7563453a3d6849f81e45d74578127617ef9/BlackFriday_EN_4.gif" data-mid="247691733" border="0" src="https://freight.cargo.site/w/1000/i/d9b6f70faef7ac13eb067e19c29cf7563453a3d6849f81e45d74578127617ef9/BlackFriday_EN_4.gif" /> <img width="1080" height="1350" width_o="1080" height_o="1350" data-src="https://freight.cargo.site/t/original/i/d9d2ea4a4062f55a0dbaf5c4940900d3c575eee88a3acbd010f54c0ba81254cd/StartFriday_estudantes_IG_1.png" data-mid="246723746" border="0" src="https://freight.cargo.site/w/1000/i/d9d2ea4a4062f55a0dbaf5c4940900d3c575eee88a3acbd010f54c0ba81254cd/StartFriday_estudantes_IG_1.png" /> <img width="1080" height="1350" width_o="1080" height_o="1350" data-src="https://freight.cargo.site/t/original/i/3a7cd1ff68e69e4dd35e7ae0631cd67f19b5fe99af0c7657f368d9b153363b22/StartFriday_estudantes_IG_2.png" data-mid="246723747" border="0" src="https://freight.cargo.site/w/1000/i/3a7cd1ff68e69e4dd35e7ae0631cd67f19b5fe99af0c7657f368d9b153363b22/StartFriday_estudantes_IG_2.png" /> <img width="1080" height="1920" width_o="1080" height_o="1920" data-src="https://freight.cargo.site/t/original/i/ce8243a355ee3a8f40e8a0a0e989b516b580ef4395d5477b5d1e45e38915d58e/STD_Start_Friday_ENGLISH_4.gif" data-mid="247737902" border="0" src="https://freight.cargo.site/w/1000/i/ce8243a355ee3a8f40e8a0a0e989b516b580ef4395d5477b5d1e45e38915d58e/STD_Start_Friday_ENGLISH_4.gif" /> <img width="1080" height="1920" width_o="1080" height_o="1920" data-src="https://freight.cargo.site/t/original/i/ce8243a355ee3a8f40e8a0a0e989b516b580ef4395d5477b5d1e45e38915d58e/STD_Start_Friday_ENGLISH_4.gif" data-mid="247737902" border="0" src="https://freight.cargo.site/w/1000/i/ce8243a355ee3a8f40e8a0a0e989b516b580ef4395d5477b5d1e45e38915d58e/STD_Start_Friday_ENGLISH_4.gif" /> <img width="1080" height="1920" width_o="1080" height_o="1920" data-src="https://freight.cargo.site/t/original/i/ce8243a355ee3a8f40e8a0a0e989b516b580ef4395d5477b5d1e45e38915d58e/STD_Start_Friday_ENGLISH_4.gif" data-mid="247737902" border="0" src="https://freight.cargo.site/w/1000/i/ce8243a355ee3a8f40e8a0a0e989b516b580ef4395d5477b5d1e45e38915d58e/STD_Start_Friday_ENGLISH_4.gif" /> <img width="1224" height="935" width_o="1224" height_o="935" data-src="https://freight.cargo.site/t/original/i/4514dcce2dcee28e0c92b03dccc73e8867b6447551c3aa2d3b0096869009fdf2/imagem_santander_exemplo1.png" data-mid="247741990" border="0" src="https://freight.cargo.site/w/1000/i/4514dcce2dcee28e0c92b03dccc73e8867b6447551c3aa2d3b0096869009fdf2/imagem_santander_exemplo1.png" /> <img width="1224" height="935" width_o="1224" height_o="935" data-src="https://freight.cargo.site/t/original/i/07001d20e71cb09c3660c5f23cee735ba73af9582aa28d25d14f1998682137d9/imagem_santander_exemplo2.png" data-mid="247741229" border="0" src="https://freight.cargo.site/w/1000/i/07001d20e71cb09c3660c5f23cee735ba73af9582aa28d25d14f1998682137d9/imagem_santander_exemplo2.png" /> <img width="1224" height="935" width_o="1224" height_o="935" data-src="https://freight.cargo.site/t/original/i/b052d0bf63020828bcb9b2584c3014240df814da04645d58440fad6129229474/imagem_santander_exemplo3.png" data-mid="247741992" border="0" src="https://freight.cargo.site/w/1000/i/b052d0bf63020828bcb9b2584c3014240df814da04645d58440fad6129229474/imagem_santander_exemplo3.png" /> <img width="1920" height="1224" width_o="1920" height_o="1224" data-src="https://freight.cargo.site/t/original/i/22b8cc678cec7d4754707257c6cc063f122dba84c885d261f8288c4ed3ed0154/mockup1_EN_social.png" data-mid="246727097" border="0" src="https://freight.cargo.site/w/1000/i/22b8cc678cec7d4754707257c6cc063f122dba84c885d261f8288c4ed3ed0154/mockup1_EN_social.png" /> <img width="1280" height="1280" width_o="1280" height_o="1280" data-src="https://freight.cargo.site/t/original/i/529c94e60cbb39d0e61de8f6a27a1498fd6b2f19c383d4d80af883e12033f4a8/animation_start-friday2.gif" data-mid="245987993" border="0" src="https://freight.cargo.site/w/1000/i/529c94e60cbb39d0e61de8f6a27a1498fd6b2f19c383d4d80af883e12033f4a8/animation_start-friday2.gif" /> <img width="1280" height="1280" width_o="1280" height_o="1280" data-src="https://freight.cargo.site/t/original/i/529c94e60cbb39d0e61de8f6a27a1498fd6b2f19c383d4d80af883e12033f4a8/animation_start-friday2.gif" data-mid="245987993" border="0" src="https://freight.cargo.site/w/1000/i/529c94e60cbb39d0e61de8f6a27a1498fd6b2f19c383d4d80af883e12033f4a8/animation_start-friday2.gif" /> <img width="1280" height="1280" width_o="1280" height_o="1280" data-src="https://freight.cargo.site/t/original/i/529c94e60cbb39d0e61de8f6a27a1498fd6b2f19c383d4d80af883e12033f4a8/animation_start-friday2.gif" data-mid="245987993" border="0" src="https://freight.cargo.site/w/1000/i/529c94e60cbb39d0e61de8f6a27a1498fd6b2f19c383d4d80af883e12033f4a8/animation_start-friday2.gif" /> <img width="1280" height="1280" width_o="1280" height_o="1280" data-src="https://freight.cargo.site/t/original/i/529c94e60cbb39d0e61de8f6a27a1498fd6b2f19c383d4d80af883e12033f4a8/animation_start-friday2.gif" data-mid="245987993" border="0" src="https://freight.cargo.site/w/1000/i/529c94e60cbb39d0e61de8f6a27a1498fd6b2f19c383d4d80af883e12033f4a8/animation_start-friday2.gif" /> https://mariadino.work/Every-Instant-Matters Mon, 01 Sep 2025 09:42:44 +0000 Maria Bernardino https://mariadino.work/Every-Instant-Matters <img width="1920" height="1224" width_o="1920" height_o="1224" data-src="https://freight.cargo.site/t/original/i/52ec75200c1a59b4a9e1082292f79a151bf961de3d8894948df94403c6b52fa5/board-geral_OPPO_portuguese-cultural-anchors_final.jpg" data-mid="245380175" border="0" src="https://freight.cargo.site/w/1000/i/52ec75200c1a59b4a9e1082292f79a151bf961de3d8894948df94403c6b52fa5/board-geral_OPPO_portuguese-cultural-anchors_final.jpg" /> Every Instant Matters With the launch of the OPPO Reno14 Series — Reno14 5G, Reno14 FS 5G, and Reno14 F 5G — the goal was to bring the brand closer to Portuguese culture. We created a campaign rooted in everyday moments, connecting technology to real life. At the heart of the message: Every instant matters. Celebrate yours. Project Type: Digital Content for Product Launch Strategy Smartphone brands, in general, are disconnected from Portuguese culture. We took that as an opportunity to differentiate by being the first to speak directly into the Portuguese hearts. We built the campaign around three cultural themes, rolling them out in phases. Each inspired by how Portuguese people live, gather, and celebrate — aligning OPPO with authentic, local experiences. From the outset, it was designed to incorporate KOL collaborations, amplifying these stories through real voices and communities. Role: Strategic Planner Brand Design Manager KOL &amp; Activation Manager Approach 1. The Value of Everyday ThingsWe focused on simple, daily rituals — like meeting at the café, sharing meals in a tasca, or chasing sunsets — to show how Reno14 helps capture everyday moments with ease and style. 2. Portugal, Land of Tradition and SeaIn this phase, we turned to the sea. From the life of fishermen to the stories told through azulejos, we highlighted Portugal’s deep maritime roots and how Reno14 helps preserve them visually.&nbsp;3. A Month of Living TraditionsIn September, we highlighted seasonal events such as grape harvests and traditional fairs. These are moments of family, heritage, and celebration — made for storytelling and photography. KOLs Agency: Cultur G Results Portuguese Cultural Anchors positioned OPPO closer to Portuguese culture by connecting technology with everyday rituals, traditions, and local celebrations. Amplified through 5 KOLs and 15 pieces of content on Instagram and TikTok, the campaign reached 3M people, generated 4.5M views, and drove 20K+ interactions, reinforcing the brand’s cultural relevance and local connection. <img width="1512" height="750" width_o="1512" height_o="750" data-src="https://freight.cargo.site/t/original/i/d96d9cf82165f77a08a3d1dec535026bbd6b892a9793e1f1df117b3b3ea810a0/reno14_PT-claim_gif2_grainy.gif" data-mid="237696406" border="0" src="https://freight.cargo.site/w/1000/i/d96d9cf82165f77a08a3d1dec535026bbd6b892a9793e1f1df117b3b3ea810a0/reno14_PT-claim_gif2_grainy.gif" /> <img width="1512" height="750" width_o="1512" height_o="750" data-src="https://freight.cargo.site/t/original/i/d96d9cf82165f77a08a3d1dec535026bbd6b892a9793e1f1df117b3b3ea810a0/reno14_PT-claim_gif2_grainy.gif" data-mid="237696406" border="0" src="https://freight.cargo.site/w/1000/i/d96d9cf82165f77a08a3d1dec535026bbd6b892a9793e1f1df117b3b3ea810a0/reno14_PT-claim_gif2_grainy.gif" /> <img width="1512" height="750" width_o="1512" height_o="750" data-src="https://freight.cargo.site/t/original/i/d96d9cf82165f77a08a3d1dec535026bbd6b892a9793e1f1df117b3b3ea810a0/reno14_PT-claim_gif2_grainy.gif" data-mid="237696406" border="0" src="https://freight.cargo.site/w/1000/i/d96d9cf82165f77a08a3d1dec535026bbd6b892a9793e1f1df117b3b3ea810a0/reno14_PT-claim_gif2_grainy.gif" /> <img width="800" height="1000" width_o="800" height_o="1000" data-src="https://freight.cargo.site/t/original/i/097705bc6d032872de58882f9ce03d784aeca5badbad3f880f1b4b1c787f6727/video2_RENO14_gif-grainy.gif" data-mid="237694949" border="0" src="https://freight.cargo.site/w/800/i/097705bc6d032872de58882f9ce03d784aeca5badbad3f880f1b4b1c787f6727/video2_RENO14_gif-grainy.gif" /> <img width="800" height="800" width_o="800" height_o="800" data-src="https://freight.cargo.site/t/original/i/02537939defd890471a464535908db5bcabe89ae3a9f1caaf304150ba70291fa/video3_RENO14_gif-grainy.gif" data-mid="237687864" border="0" src="https://freight.cargo.site/w/800/i/02537939defd890471a464535908db5bcabe89ae3a9f1caaf304150ba70291fa/video3_RENO14_gif-grainy.gif" /> <img width="800" height="800" width_o="800" height_o="800" data-src="https://freight.cargo.site/t/original/i/02537939defd890471a464535908db5bcabe89ae3a9f1caaf304150ba70291fa/video3_RENO14_gif-grainy.gif" data-mid="237687864" border="0" src="https://freight.cargo.site/w/800/i/02537939defd890471a464535908db5bcabe89ae3a9f1caaf304150ba70291fa/video3_RENO14_gif-grainy.gif" /> <img width="800" height="800" width_o="800" height_o="800" data-src="https://freight.cargo.site/t/original/i/02537939defd890471a464535908db5bcabe89ae3a9f1caaf304150ba70291fa/video3_RENO14_gif-grainy.gif" data-mid="237687864" border="0" src="https://freight.cargo.site/w/800/i/02537939defd890471a464535908db5bcabe89ae3a9f1caaf304150ba70291fa/video3_RENO14_gif-grainy.gif" /> <img width="800" height="395" width_o="800" height_o="395" data-src="https://freight.cargo.site/t/original/i/bdaddd4ddcff7e0b60a6a1b2dbeafd14ace83c48f23626502235ad0b92308ed7/the-value-of-everyday-things.gif" data-mid="237703916" border="0" src="https://freight.cargo.site/w/800/i/bdaddd4ddcff7e0b60a6a1b2dbeafd14ace83c48f23626502235ad0b92308ed7/the-value-of-everyday-things.gif" /> <img width="800" height="1422" width_o="800" height_o="1422" data-src="https://freight.cargo.site/t/original/i/963d3ad89b99bdc8fd5ac95e99eca1e602f39bf16a05c32dc41ea38c9c1c335b/claudia_gif-1.gif" data-mid="237703930" border="0" src="https://freight.cargo.site/w/800/i/963d3ad89b99bdc8fd5ac95e99eca1e602f39bf16a05c32dc41ea38c9c1c335b/claudia_gif-1.gif" /> <img width="800" height="1422" width_o="800" height_o="1422" data-src="https://freight.cargo.site/t/original/i/e6afd7386ee3ae1f10ba5a6c49d1d01bb634431add4c6535baa190cad02c24b0/claudia_gif-4.gif" data-mid="237731049" border="0" src="https://freight.cargo.site/w/800/i/e6afd7386ee3ae1f10ba5a6c49d1d01bb634431add4c6535baa190cad02c24b0/claudia_gif-4.gif" /> <img width="800" height="1422" width_o="800" height_o="1422" data-src="https://freight.cargo.site/t/original/i/d17ec70454eee379f5fd96dfa96d10bba7bda4831a4c538dfa9755fc6265dbb6/claudia_gif-5.gif" data-mid="237731050" border="0" src="https://freight.cargo.site/w/800/i/d17ec70454eee379f5fd96dfa96d10bba7bda4831a4c538dfa9755fc6265dbb6/claudia_gif-5.gif" /> <img width="800" height="1422" width_o="800" height_o="1422" data-src="https://freight.cargo.site/t/original/i/e50d76403c80f476feee4219ab7843584922703bf38b0da90f31e87bf14836fb/claudia_gif-2.gif" data-mid="237731045" border="0" src="https://freight.cargo.site/w/800/i/e50d76403c80f476feee4219ab7843584922703bf38b0da90f31e87bf14836fb/claudia_gif-2.gif" /> <img width="800" height="1422" width_o="800" height_o="1422" data-src="https://freight.cargo.site/t/original/i/3d66aec458fc662f596876d564192e37722bd6295831e39c4e550fc5b807b3c0/claudia_gif-6.gif" data-mid="237731051" border="0" src="https://freight.cargo.site/w/800/i/3d66aec458fc662f596876d564192e37722bd6295831e39c4e550fc5b807b3c0/claudia_gif-6.gif" /> <img width="800" height="1422" width_o="800" height_o="1422" data-src="https://freight.cargo.site/t/original/i/0aedb296ae0bfc364c3233431a9d9a5e69cd40834914158d38cd37ec452ac804/claudia_gif-7.gif" data-mid="237731052" border="0" src="https://freight.cargo.site/w/800/i/0aedb296ae0bfc364c3233431a9d9a5e69cd40834914158d38cd37ec452ac804/claudia_gif-7.gif" /> <img width="1066" height="1600" width_o="1066" height_o="1600" data-src="https://freight.cargo.site/t/original/i/20d5470d881b4b1b0145f3d365348b8cca358ea9380bcf964148a167ce405cc7/foto_1-copy-2.jpg" data-mid="237948412" border="0" src="https://freight.cargo.site/w/1000/i/20d5470d881b4b1b0145f3d365348b8cca358ea9380bcf964148a167ce405cc7/foto_1-copy-2.jpg" /> <img width="800" height="1422" width_o="800" height_o="1422" data-src="https://freight.cargo.site/t/original/i/6211c2aa6858356cd559be111df38c56524823b26bd4801f4227d810c299d49b/claudia_gif-8.gif" data-mid="237731053" border="0" src="https://freight.cargo.site/w/800/i/6211c2aa6858356cd559be111df38c56524823b26bd4801f4227d810c299d49b/claudia_gif-8.gif" /> <img width="1066" height="1600" width_o="1066" height_o="1600" data-src="https://freight.cargo.site/t/original/i/4f77da8b801e8a58a7928cc364dcc32d154ef093df81defbd67fd0cd75cb0753/foto_1-copy.jpeg" data-mid="237948391" border="0" src="https://freight.cargo.site/w/1000/i/4f77da8b801e8a58a7928cc364dcc32d154ef093df81defbd67fd0cd75cb0753/foto_1-copy.jpeg" /> <img width="1080" height="1440" width_o="1080" height_o="1440" data-src="https://freight.cargo.site/t/original/i/8eb69f4b248f96a005866e515e9a8650ea04544a3b7160e26c2b502a6e554910/foto_6.jpeg" data-mid="237948824" border="0" src="https://freight.cargo.site/w/1000/i/8eb69f4b248f96a005866e515e9a8650ea04544a3b7160e26c2b502a6e554910/foto_6.jpeg" /> <img width="800" height="1759" width_o="800" height_o="1759" data-src="https://freight.cargo.site/t/original/i/631688c7e4a6a5e62a456501cbf2de35bef0675277a069d27a25892f623bb081/claudia_gif-12.gif" data-mid="237948806" border="0" src="https://freight.cargo.site/w/800/i/631688c7e4a6a5e62a456501cbf2de35bef0675277a069d27a25892f623bb081/claudia_gif-12.gif" /> <img width="800" height="1759" width_o="800" height_o="1759" data-src="https://freight.cargo.site/t/original/i/d8c026e88e950f4050998898faeb917b9bc596d0797a3d6c002c00916a02a3cc/claudia_gif-11.gif" data-mid="237948536" border="0" src="https://freight.cargo.site/w/800/i/d8c026e88e950f4050998898faeb917b9bc596d0797a3d6c002c00916a02a3cc/claudia_gif-11.gif" /> <img width="1200" height="1600" width_o="1200" height_o="1600" data-src="https://freight.cargo.site/t/original/i/beeccba880240d504bc010c26dfcd246369d325e9e3c193eed22c3ce8f46121d/foto_1.jpeg" data-mid="237949375" border="0" src="https://freight.cargo.site/w/1000/i/beeccba880240d504bc010c26dfcd246369d325e9e3c193eed22c3ce8f46121d/foto_1.jpeg" /> <img width="800" height="1422" width_o="800" height_o="1422" data-src="https://freight.cargo.site/t/original/i/3e8e933eb308da2afcf96287883166b0b07c46b2d406003d191b7ff9d525b752/claudia_gif-13.gif" data-mid="237949427" border="0" src="https://freight.cargo.site/w/800/i/3e8e933eb308da2afcf96287883166b0b07c46b2d406003d191b7ff9d525b752/claudia_gif-13.gif" /> <img width="1200" height="1600" width_o="1200" height_o="1600" data-src="https://freight.cargo.site/t/original/i/dcf9fd3edf4f66c78f5267ea4963d356e37721fbf0779b9614b581940f4e9738/foto_2.jpeg" data-mid="237949376" border="0" src="https://freight.cargo.site/w/1000/i/dcf9fd3edf4f66c78f5267ea4963d356e37721fbf0779b9614b581940f4e9738/foto_2.jpeg" /> <img width="800" height="396" width_o="800" height_o="396" data-src="https://freight.cargo.site/t/original/i/662ea690426a30f3d9b6ddb7574abcbaea6e36d1f064f0f11be2a55e15a2ecbc/Portugal-Land-of-Tradition-and-Sea.gif" data-mid="237737089" border="0" src="https://freight.cargo.site/w/800/i/662ea690426a30f3d9b6ddb7574abcbaea6e36d1f064f0f11be2a55e15a2ecbc/Portugal-Land-of-Tradition-and-Sea.gif" /> <img width="2160" height="2700" width_o="2160" height_o="2700" data-src="https://freight.cargo.site/t/original/i/c9ff5eaa9ac602b043de74a43398652c664f114e75ad2cd16b5fab057dfded7f/IMG_8268.JPG" data-mid="237949792" border="0" src="https://freight.cargo.site/w/1000/i/c9ff5eaa9ac602b043de74a43398652c664f114e75ad2cd16b5fab057dfded7f/IMG_8268.JPG" /> <img width="2160" height="2700" width_o="2160" height_o="2700" data-src="https://freight.cargo.site/t/original/i/0e3c516dd45aa5353829be09c1f480ab449b8419ef168c4ac8b61398c57d10e0/IMG_8264.JPG" data-mid="237949787" border="0" src="https://freight.cargo.site/w/1000/i/0e3c516dd45aa5353829be09c1f480ab449b8419ef168c4ac8b61398c57d10e0/IMG_8264.JPG" /> <img width="2160" height="2700" width_o="2160" height_o="2700" data-src="https://freight.cargo.site/t/original/i/f4c4d69c6c503969548bf9bce103091a2c74670812bef12fe5f8e35d4486f950/IMG_8265.JPG" data-mid="237949788" border="0" src="https://freight.cargo.site/w/1000/i/f4c4d69c6c503969548bf9bce103091a2c74670812bef12fe5f8e35d4486f950/IMG_8265.JPG" /> <img width="2160" height="2700" width_o="2160" height_o="2700" data-src="https://freight.cargo.site/t/original/i/812e7ce01f4e56a2ebe18571133c17eaf992084b15ab68ae173bae20f6656836/IMG_8260.JPG" data-mid="237949784" border="0" src="https://freight.cargo.site/w/1000/i/812e7ce01f4e56a2ebe18571133c17eaf992084b15ab68ae173bae20f6656836/IMG_8260.JPG" /> <img width="800" height="1422" width_o="800" height_o="1422" data-src="https://freight.cargo.site/t/original/i/d71609763b29857ee2e31285f08149d3d213a83a22f2241bdcdbe4a08bffc94b/OPPOpescaFINalptV3_1.gif" data-mid="237974972" border="0" src="https://freight.cargo.site/w/800/i/d71609763b29857ee2e31285f08149d3d213a83a22f2241bdcdbe4a08bffc94b/OPPOpescaFINalptV3_1.gif" /> <img width="2160" height="2700" width_o="2160" height_o="2700" data-src="https://freight.cargo.site/t/original/i/d15feff6dd065ade3fabc2889f0c77eaed31d28ad1808a1dab1ada23dba29e25/IMG_8266.JPG" data-mid="237949790" border="0" src="https://freight.cargo.site/w/1000/i/d15feff6dd065ade3fabc2889f0c77eaed31d28ad1808a1dab1ada23dba29e25/IMG_8266.JPG" /> <img width="800" height="1422" width_o="800" height_o="1422" data-src="https://freight.cargo.site/t/original/i/ba7f7656b691fc79aa9223e3833b517f9ff11c2a4f8cfd79411f4124645821dc/OPPOpescaFINalptV3_3.gif" data-mid="237974974" border="0" src="https://freight.cargo.site/w/800/i/ba7f7656b691fc79aa9223e3833b517f9ff11c2a4f8cfd79411f4124645821dc/OPPOpescaFINalptV3_3.gif" /> <img width="800" height="1422" width_o="800" height_o="1422" data-src="https://freight.cargo.site/t/original/i/0ed2b608f5e2e3faec4229ccbbf9dec3d475a8539be34e112223c909095182b5/OPPOpescaFINalptV3_2.gif" data-mid="237974973" border="0" src="https://freight.cargo.site/w/800/i/0ed2b608f5e2e3faec4229ccbbf9dec3d475a8539be34e112223c909095182b5/OPPOpescaFINalptV3_2.gif" /> <img width="800" height="1422" width_o="800" height_o="1422" data-src="https://freight.cargo.site/t/original/i/15a3a96b8eaf2d88952ffcbf83145b5deba258c4f3cc4c21cd6c2e868f5a64f0/OPPOpescaFINalptV3_6.gif" data-mid="237974977" border="0" src="https://freight.cargo.site/w/800/i/15a3a96b8eaf2d88952ffcbf83145b5deba258c4f3cc4c21cd6c2e868f5a64f0/OPPOpescaFINalptV3_6.gif" /> <img width="720" height="1280" width_o="720" height_o="1280" data-src="https://freight.cargo.site/t/original/i/3144e8cff23d057cfb7907dcc6d1913674d8d5412956b69bf1f6b0c4b289f91e/AQN0l3THQsI2TNh6PysglZDx3OHojWYlspWp4cPI-8_3ASPs6_QVkLzVbaxHJizIcLNoCaFZvOL_cxs6ou--E0T91hHWt1BrF5VqDtQ_5-ezgif.com-optimize.gif" data-mid="238731247" border="0" src="https://freight.cargo.site/w/720/i/3144e8cff23d057cfb7907dcc6d1913674d8d5412956b69bf1f6b0c4b289f91e/AQN0l3THQsI2TNh6PysglZDx3OHojWYlspWp4cPI-8_3ASPs6_QVkLzVbaxHJizIcLNoCaFZvOL_cxs6ou--E0T91hHWt1BrF5VqDtQ_5-ezgif.com-optimize.gif" /> <img width="720" height="1280" width_o="720" height_o="1280" data-src="https://freight.cargo.site/t/original/i/f5bd9f24771d7cf0c2c2efa2641a44bb857d823d65d16212bd8ccbc9647c680b/AQN0l3THQsI2TNh6PysglZDx3OHojWYlspWp4cPI-8_3ASPs6_QVkLzVbaxHJizIcLNoCaFZvOL_cxs6ou--E0T91hHWt1BrF5VqDtQ_3-ezgif.com-optimize.gif" data-mid="238731245" border="0" src="https://freight.cargo.site/w/720/i/f5bd9f24771d7cf0c2c2efa2641a44bb857d823d65d16212bd8ccbc9647c680b/AQN0l3THQsI2TNh6PysglZDx3OHojWYlspWp4cPI-8_3ASPs6_QVkLzVbaxHJizIcLNoCaFZvOL_cxs6ou--E0T91hHWt1BrF5VqDtQ_3-ezgif.com-optimize.gif" /> <img width="720" height="1280" width_o="720" height_o="1280" data-src="https://freight.cargo.site/t/original/i/70a6f982fe4abf3b216334464393861674367e33bcb8c96e2750534f30515953/AQN0l3THQsI2TNh6PysglZDx3OHojWYlspWp4cPI-8_3ASPs6_QVkLzVbaxHJizIcLNoCaFZvOL_cxs6ou--E0T91hHWt1BrF5VqDtQ_4-ezgif.com-optimize.gif" data-mid="238731246" border="0" src="https://freight.cargo.site/w/720/i/70a6f982fe4abf3b216334464393861674367e33bcb8c96e2750534f30515953/AQN0l3THQsI2TNh6PysglZDx3OHojWYlspWp4cPI-8_3ASPs6_QVkLzVbaxHJizIcLNoCaFZvOL_cxs6ou--E0T91hHWt1BrF5VqDtQ_4-ezgif.com-optimize.gif" /> <img width="720" height="1280" width_o="720" height_o="1280" data-src="https://freight.cargo.site/t/original/i/b97c341cf6237a5d075c7b52bb10d958a3a3fa2e7675af71c46272d544030464/AQN0l3THQsI2TNh6PysglZDx3OHojWYlspWp4cPI-8_3ASPs6_QVkLzVbaxHJizIcLNoCaFZvOL_cxs6ou--E0T91hHWt1BrF5VqDtQ_8-ezgif.com-optimize.gif" data-mid="238731249" border="0" src="https://freight.cargo.site/w/720/i/b97c341cf6237a5d075c7b52bb10d958a3a3fa2e7675af71c46272d544030464/AQN0l3THQsI2TNh6PysglZDx3OHojWYlspWp4cPI-8_3ASPs6_QVkLzVbaxHJizIcLNoCaFZvOL_cxs6ou--E0T91hHWt1BrF5VqDtQ_8-ezgif.com-optimize.gif" /> <img width="800" height="394" width_o="800" height_o="394" data-src="https://freight.cargo.site/t/original/i/5c39dfae18e386c05e06356e9a1a6be5159fafb1e92154e04aa2ce5c0b537c87/a-month-of-living-traditions.gif" data-mid="238099998" border="0" src="https://freight.cargo.site/w/800/i/5c39dfae18e386c05e06356e9a1a6be5159fafb1e92154e04aa2ce5c0b537c87/a-month-of-living-traditions.gif" /> <img width="1454" height="1810" width_o="1454" height_o="1810" data-src="https://freight.cargo.site/t/original/i/59f3ed7bcc24fc1874937f9a430887e09055b1c3016ff6d830693d534a59d3bc/Screenshot-2025-09-25-at-10.16.20.png" data-mid="238642537" border="0" src="https://freight.cargo.site/w/1000/i/59f3ed7bcc24fc1874937f9a430887e09055b1c3016ff6d830693d534a59d3bc/Screenshot-2025-09-25-at-10.16.20.png" /> <img width="450" height="800" width_o="450" height_o="800" data-src="https://freight.cargo.site/t/original/i/f1aa272c1a162ebf7451a3f847064fcfe41db695706ccacb411464041e11a774/1.gif" data-mid="238640616" border="0" src="https://freight.cargo.site/w/450/i/f1aa272c1a162ebf7451a3f847064fcfe41db695706ccacb411464041e11a774/1.gif" /> <img width="1458" height="1818" width_o="1458" height_o="1818" data-src="https://freight.cargo.site/t/original/i/65ca4a046ff8e8d988ac3201ae058584c4402d2fadb94e10967fcc79d8319e5e/Screenshot-2025-09-25-at-10.15.45.png" data-mid="238642532" border="0" src="https://freight.cargo.site/w/1000/i/65ca4a046ff8e8d988ac3201ae058584c4402d2fadb94e10967fcc79d8319e5e/Screenshot-2025-09-25-at-10.15.45.png" /> <img width="720" height="1280" width_o="720" height_o="1280" data-src="https://freight.cargo.site/t/original/i/dc4d889a9ab67f13b3e684a34798cc5cffe32f9c0f5f506e1da9ada0bf643512/6.gif" data-mid="238640621" border="0" src="https://freight.cargo.site/w/720/i/dc4d889a9ab67f13b3e684a34798cc5cffe32f9c0f5f506e1da9ada0bf643512/6.gif" /> <img width="1452" height="1808" width_o="1452" height_o="1808" data-src="https://freight.cargo.site/t/original/i/3fbd4d6d0f6bd9c0b0dc98610eb673836f937878910950e9333a349289d15844/Screenshot-2025-09-25-at-10.15.59.png" data-mid="238642534" border="0" src="https://freight.cargo.site/w/1000/i/3fbd4d6d0f6bd9c0b0dc98610eb673836f937878910950e9333a349289d15844/Screenshot-2025-09-25-at-10.15.59.png" /> <img width="1454" height="1822" width_o="1454" height_o="1822" data-src="https://freight.cargo.site/t/original/i/ad10a8bd7b6f82626210679b45b3d1df5644439322cfd7979881208d6c2dbc1d/Screenshot-2025-09-25-at-10.16.14.png" data-mid="238642536" border="0" src="https://freight.cargo.site/w/1000/i/ad10a8bd7b6f82626210679b45b3d1df5644439322cfd7979881208d6c2dbc1d/Screenshot-2025-09-25-at-10.16.14.png" /> <img width="1448" height="1814" width_o="1448" height_o="1814" data-src="https://freight.cargo.site/t/original/i/9937ffcc5b95828dc4189994f3039106e3f8d28563fc516f55ceedb28ffb114a/Screenshot-2025-09-25-at-10.15.52.png" data-mid="238642533" border="0" src="https://freight.cargo.site/w/1000/i/9937ffcc5b95828dc4189994f3039106e3f8d28563fc516f55ceedb28ffb114a/Screenshot-2025-09-25-at-10.15.52.png" /> <img width="720" height="1280" width_o="720" height_o="1280" data-src="https://freight.cargo.site/t/original/i/9a7d9f95bdaf34c134f549b10dbdc437233ebd155c74dfaf0ced21afeeaa4e0b/2.gif" data-mid="238640617" border="0" src="https://freight.cargo.site/w/720/i/9a7d9f95bdaf34c134f549b10dbdc437233ebd155c74dfaf0ced21afeeaa4e0b/2.gif" /> <img width="720" height="1280" width_o="720" height_o="1280" data-src="https://freight.cargo.site/t/original/i/717a7ecb3d89f61e543aba341f435ecc0a2b95af599afcd26a0192747e4cd18f/7.gif" data-mid="238640622" border="0" src="https://freight.cargo.site/w/720/i/717a7ecb3d89f61e543aba341f435ecc0a2b95af599afcd26a0192747e4cd18f/7.gif" /> <img width="1452" height="1816" width_o="1452" height_o="1816" data-src="https://freight.cargo.site/t/original/i/00578e95a4174701d93230629f8a79ac3ee7d23272dde4ae0ddf86e45ff7b4f1/Screenshot-2025-09-25-at-10.15.29.png" data-mid="238642530" border="0" src="https://freight.cargo.site/w/1000/i/00578e95a4174701d93230629f8a79ac3ee7d23272dde4ae0ddf86e45ff7b4f1/Screenshot-2025-09-25-at-10.15.29.png" /> <img width="1454" height="1808" width_o="1454" height_o="1808" data-src="https://freight.cargo.site/t/original/i/e035f14db56856d477fc61644f23ec96a725f47ac56d84594556dcf7c1030842/Screenshot-2025-09-25-at-10.16.26.png" data-mid="238642538" border="0" src="https://freight.cargo.site/w/1000/i/e035f14db56856d477fc61644f23ec96a725f47ac56d84594556dcf7c1030842/Screenshot-2025-09-25-at-10.16.26.png" /> <img width="720" height="1280" width_o="720" height_o="1280" data-src="https://freight.cargo.site/t/original/i/a6e422b51285c53d8a240c8ff552e55b064fbcd267a1d5cbed182fa38351b77c/3.gif" data-mid="238640618" border="0" src="https://freight.cargo.site/w/720/i/a6e422b51285c53d8a240c8ff552e55b064fbcd267a1d5cbed182fa38351b77c/3.gif" /> <img width="1460" height="1814" width_o="1460" height_o="1814" data-src="https://freight.cargo.site/t/original/i/a159e14d4a1123aa741b4a078cc3a0dab955e6d620491d0a117cafa774288d6c/Screenshot-2025-09-25-at-10.15.20.png" data-mid="238642529" border="0" src="https://freight.cargo.site/w/1000/i/a159e14d4a1123aa741b4a078cc3a0dab955e6d620491d0a117cafa774288d6c/Screenshot-2025-09-25-at-10.15.20.png" /> <img width="1460" height="1824" width_o="1460" height_o="1824" data-src="https://freight.cargo.site/t/original/i/b246ddd7603d7de595fb3df95dacfd457f9d2b083192021cb10f551e9dbebf8c/Screenshot-2025-09-25-at-10.15.37.png" data-mid="238642531" border="0" src="https://freight.cargo.site/w/1000/i/b246ddd7603d7de595fb3df95dacfd457f9d2b083192021cb10f551e9dbebf8c/Screenshot-2025-09-25-at-10.15.37.png" /> <img width="1454" height="1816" width_o="1454" height_o="1816" data-src="https://freight.cargo.site/t/original/i/541bc3b9b40b0d58f444d281ae1b58dac5b57b4ca524d5305c278cf0bd5cae29/Screenshot-2025-09-25-at-10.16.07.png" data-mid="238642535" border="0" src="https://freight.cargo.site/w/1000/i/541bc3b9b40b0d58f444d281ae1b58dac5b57b4ca524d5305c278cf0bd5cae29/Screenshot-2025-09-25-at-10.16.07.png" /> <img width="720" height="1280" width_o="720" height_o="1280" data-src="https://freight.cargo.site/t/original/i/a3185a0353ed15d48ef86ef497472c3857216ed8a3bb53119c8c83f110292f05/5.gif" data-mid="238640620" border="0" src="https://freight.cargo.site/w/720/i/a3185a0353ed15d48ef86ef497472c3857216ed8a3bb53119c8c83f110292f05/5.gif" /> <img width="720" height="1280" width_o="720" height_o="1280" data-src="https://freight.cargo.site/t/original/i/146b72ed1e45d6abbea8d9c67afdbb68c5d551d8fd03974993ae7a8689065be0/4.gif" data-mid="238640619" border="0" src="https://freight.cargo.site/w/720/i/146b72ed1e45d6abbea8d9c67afdbb68c5d551d8fd03974993ae7a8689065be0/4.gif" /> <img width="720" height="1280" width_o="720" height_o="1280" data-src="https://freight.cargo.site/t/original/i/972845fe5fe7f5e3682b06503767776b1ca47fc6443e48ba16c2676c90d6b766/sandra-camilo_1.gif" data-mid="240454153" border="0" src="https://freight.cargo.site/w/720/i/972845fe5fe7f5e3682b06503767776b1ca47fc6443e48ba16c2676c90d6b766/sandra-camilo_1.gif" /> <img width="720" height="1280" width_o="720" height_o="1280" data-src="https://freight.cargo.site/t/original/i/c5a0e4eaacc4c305e8671355bf8a87b7510411d9a1d232580a956b5e0caa1042/sandra-camilo_4.gif" data-mid="240454156" border="0" src="https://freight.cargo.site/w/720/i/c5a0e4eaacc4c305e8671355bf8a87b7510411d9a1d232580a956b5e0caa1042/sandra-camilo_4.gif" /> <img width="720" height="1280" width_o="720" height_o="1280" data-src="https://freight.cargo.site/t/original/i/b5b56d29bf38a5633505b44946a6b7c26de06c4e2390624fbe9ad9770a9197ba/sandra-camilo_3.gif" data-mid="240454155" border="0" src="https://freight.cargo.site/w/720/i/b5b56d29bf38a5633505b44946a6b7c26de06c4e2390624fbe9ad9770a9197ba/sandra-camilo_3.gif" /> <img width="720" height="1280" width_o="720" height_o="1280" data-src="https://freight.cargo.site/t/original/i/b1064132d2ca762d185418fd99452a0408822dd7b3fbb0691508627170df03d6/sandra-camilo_5.gif" data-mid="240454157" border="0" src="https://freight.cargo.site/w/720/i/b1064132d2ca762d185418fd99452a0408822dd7b3fbb0691508627170df03d6/sandra-camilo_5.gif" /> <img width="720" height="1280" width_o="720" height_o="1280" data-src="https://freight.cargo.site/t/original/i/48afe6ddbbf63a7343c0dbe94465dd5b7613ef5f6f592ac31018135cabca3eee/sandra-camilo_2.gif" data-mid="240454154" border="0" src="https://freight.cargo.site/w/720/i/48afe6ddbbf63a7343c0dbe94465dd5b7613ef5f6f592ac31018135cabca3eee/sandra-camilo_2.gif" /> <img width="1080" height="1350" width_o="1080" height_o="1350" data-src="https://freight.cargo.site/t/original/i/eb68a1739ffcf7028e4a126c1e0d327e8bb74b926036bf8add63ffb3dcc52e28/kitato_2_17.png" data-mid="240453733" border="0" src="https://freight.cargo.site/w/1000/i/eb68a1739ffcf7028e4a126c1e0d327e8bb74b926036bf8add63ffb3dcc52e28/kitato_2_17.png" /> <img width="720" height="1280" width_o="720" height_o="1280" data-src="https://freight.cargo.site/t/original/i/e99dde2b854952045d3062c17d5c6a409733f52c7004be60a09ff54bce1af068/kitato_2_1.gif" data-mid="240448908" border="0" src="https://freight.cargo.site/w/720/i/e99dde2b854952045d3062c17d5c6a409733f52c7004be60a09ff54bce1af068/kitato_2_1.gif" /> <img width="720" height="1280" width_o="720" height_o="1280" data-src="https://freight.cargo.site/t/original/i/0a8d0af3c58a3171dde2cc582bc9ed1ed35f98526fdb23055bd9235aaf0b7d4a/kitato_2_5.gif" data-mid="240453801" border="0" src="https://freight.cargo.site/w/720/i/0a8d0af3c58a3171dde2cc582bc9ed1ed35f98526fdb23055bd9235aaf0b7d4a/kitato_2_5.gif" /> <img width="2000" height="1000" width_o="2000" height_o="1000" data-src="https://freight.cargo.site/t/original/i/f0c57b40b33206979de4078f7a612641b5e7f7ad31c3c3c3fde7859c83c96db5/kitato_2_pictures1.gif" data-mid="240453741" border="0" src="https://freight.cargo.site/w/1000/i/f0c57b40b33206979de4078f7a612641b5e7f7ad31c3c3c3fde7859c83c96db5/kitato_2_pictures1.gif" /> <img width="720" height="1280" width_o="720" height_o="1280" data-src="https://freight.cargo.site/t/original/i/b5a4382602e05164b58ef5ffad969b2ceac577c5d0b04dca3e001e4853bd719c/kitato_2_4.gif" data-mid="240453799" border="0" src="https://freight.cargo.site/w/720/i/b5a4382602e05164b58ef5ffad969b2ceac577c5d0b04dca3e001e4853bd719c/kitato_2_4.gif" /> <img width="1080" height="1350" width_o="1080" height_o="1350" data-src="https://freight.cargo.site/t/original/i/bf0a7acb13c21e4ccf5cb5d55e57ff8d78710202f1258d63c580ae0a85825618/kitato_2_16.png" data-mid="240453807" border="0" src="https://freight.cargo.site/w/1000/i/bf0a7acb13c21e4ccf5cb5d55e57ff8d78710202f1258d63c580ae0a85825618/kitato_2_16.png" /> <img width="720" height="1280" width_o="720" height_o="1280" data-src="https://freight.cargo.site/t/original/i/98b84a696c2ccc436563ccdce8f4a247055fb163997db97267f187e8f2c0f56e/kitato_2_2.gif" data-mid="240453795" border="0" src="https://freight.cargo.site/w/720/i/98b84a696c2ccc436563ccdce8f4a247055fb163997db97267f187e8f2c0f56e/kitato_2_2.gif" /> <img width="1080" height="1350" width_o="1080" height_o="1350" data-src="https://freight.cargo.site/t/original/i/f4ae4f38058624c3505d80ca33212b79b53df8dbf82a4be1d1eeb8647d5c90fc/kitato_2_14.png" data-mid="240453805" border="0" src="https://freight.cargo.site/w/1000/i/f4ae4f38058624c3505d80ca33212b79b53df8dbf82a4be1d1eeb8647d5c90fc/kitato_2_14.png" /> <img width="2000" height="1000" width_o="2000" height_o="1000" data-src="https://freight.cargo.site/t/original/i/949ea1d9d54fe03e45669c5a58476ad9d7783dc62c1cf3dfecc153647c2cc245/kitato_2_pictures2.gif" data-mid="240453743" border="0" src="https://freight.cargo.site/w/1000/i/949ea1d9d54fe03e45669c5a58476ad9d7783dc62c1cf3dfecc153647c2cc245/kitato_2_pictures2.gif" /> <img width="1080" height="1350" width_o="1080" height_o="1350" data-src="https://freight.cargo.site/t/original/i/6c3648ce568aa9ea936251d794e6f57240a7253fb4d54d211b13a59714c6460e/kitato_2_12.png" data-mid="240453803" border="0" src="https://freight.cargo.site/w/1000/i/6c3648ce568aa9ea936251d794e6f57240a7253fb4d54d211b13a59714c6460e/kitato_2_12.png" /> https://mariadino.work/Donde-esta-Vanesa Fri, 28 Feb 2025 15:46:09 +0000 Maria Bernardino https://mariadino.work/Donde-esta-Vanesa ¿Dónde está Vanesa?&nbsp; To kick off the highly anticipated launch of the OPPO Reno13 series in Spain, we created a campaign designed to spark excitement and buzz. Inspired by the sleek butterfly contour of the new series, we aimed to captivate the audience and set the stage for one of OPPO Spain’s most significant launches of 2025. Project Type: Teaser Campaign for Product Launch Strategy Drawing from the butterfly design of the phone, we built a fun and engaging narrative around the question “¿Dónde está Vanesa?” (Where is Vanesa?), generating curiosity and building momentum ahead of major product launches in Spain. The campaign mixed surprise, fashion, and nostalgia to connect with a wide audience, all while staying true to the butterfly theme. Role: Strategic Planner Brand Design Manager KOL &amp; Activation Manager Approach The campaign unfolded in three phases: 1. Street Interviews: KOLs @carlosqueopinan and @delantero09 searched for “Vanesa” in Madrid, Barcelona, and Valencia, driving traffic to the landing page. Participants who found a Vanesa and registered could win a discount on the new model. 2. Madrid Fashion Week: KOLs @angelaherrero, @armariodesilvia, and @makeupbssara showcased butterfly-inspired outfits with #DondeEstaVanesa, linking the Reno13 to high fashion and generating social media buzz. 3. Butterfly Houses: KOLs @carladief_, @carladomenech_, and @viajeros_curiosones visited Butterfly Houses, sharing their experiences to deepen the connection with the phone’s butterfly inspiration and evoke nostalgia. KOLs Agency: Cultur G Results The campaign included 4,000 posters across three cities, reaching an estimated 3.99 million people. The website saw 21k visits, with 9.5k coming from Madrid alone.To build anticipation without revealing the phone’s name, we launched 18 pieces of content with 8 influencers on Instagram and TikTok, amassing 8.3 million views and 30.6k interactions. The campaign achieved an average engagement rate of 1.29%, peaking at 4.99%. Video Editing Agency: ServicePlan España <img width="2300" height="1466" width_o="2300" height_o="1466" data-src="https://freight.cargo.site/t/original/i/fa1a2d803c544de62c78af8a607a02600ecf13018d1a1cab821c1dea8d51dacf/board-geral_OPPO-donde-esta-vanesa_final.jpg" data-mid="231705263" border="0" src="https://freight.cargo.site/w/1000/i/fa1a2d803c544de62c78af8a607a02600ecf13018d1a1cab821c1dea8d51dacf/board-geral_OPPO-donde-esta-vanesa_final.jpg" /> <img width="1920" height="750" width_o="1920" height_o="750" data-src="https://freight.cargo.site/t/original/i/cdfb55c6fda088c8d65a5e7c146635e266e9db879eda08c92d8766c532dfe764/gif-text-grainy.gif" data-mid="228823939" border="0" src="https://freight.cargo.site/w/1000/i/cdfb55c6fda088c8d65a5e7c146635e266e9db879eda08c92d8766c532dfe764/gif-text-grainy.gif" /> <img width="2000" height="1000" width_o="2000" height_o="1000" data-src="https://freight.cargo.site/t/original/i/fa23bc11bf6deb72cc305fb103e3f5fb49cf22ff20e921efde4882177dd5593f/gif1_activation-street_grainy.gif" data-mid="227397178" border="0" src="https://freight.cargo.site/w/1000/i/fa23bc11bf6deb72cc305fb103e3f5fb49cf22ff20e921efde4882177dd5593f/gif1_activation-street_grainy.gif" /> <img width="800" height="1422" width_o="800" height_o="1422" data-src="https://freight.cargo.site/t/original/i/1ec1831a60d0e5065ea1dc73a5abb365a62f1960ef6435860efe8ea0845720ef/gif_campaign-5-grainy.gif" data-mid="227503272" border="0" src="https://freight.cargo.site/w/800/i/1ec1831a60d0e5065ea1dc73a5abb365a62f1960ef6435860efe8ea0845720ef/gif_campaign-5-grainy.gif" /> <img width="800" height="1422" width_o="800" height_o="1422" data-src="https://freight.cargo.site/t/original/i/6c4cd906ccac18777d5dfba0fd039a2fa3b3591efbb841badacb434acbdb4ee6/gif_campaign-TEXT.gif" data-mid="227796980" border="0" src="https://freight.cargo.site/w/800/i/6c4cd906ccac18777d5dfba0fd039a2fa3b3591efbb841badacb434acbdb4ee6/gif_campaign-TEXT.gif" /> <img width="800" height="1422" width_o="800" height_o="1422" data-src="https://freight.cargo.site/t/original/i/1ec1831a60d0e5065ea1dc73a5abb365a62f1960ef6435860efe8ea0845720ef/gif_campaign-5-grainy.gif" data-mid="227503272" border="0" src="https://freight.cargo.site/w/800/i/1ec1831a60d0e5065ea1dc73a5abb365a62f1960ef6435860efe8ea0845720ef/gif_campaign-5-grainy.gif" /> <img width="800" height="1422" width_o="800" height_o="1422" data-src="https://freight.cargo.site/t/original/i/64eae94d521008526977d19e80584f41cc11e232985fd3e058f0d008d3649e55/GIF-SM-TEASER.gif" data-mid="227504070" border="0" src="https://freight.cargo.site/w/800/i/64eae94d521008526977d19e80584f41cc11e232985fd3e058f0d008d3649e55/GIF-SM-TEASER.gif" /> <img width="800" height="1422" width_o="800" height_o="1422" data-src="https://freight.cargo.site/t/original/i/64eae94d521008526977d19e80584f41cc11e232985fd3e058f0d008d3649e55/GIF-SM-TEASER.gif" data-mid="227504070" border="0" src="https://freight.cargo.site/w/800/i/64eae94d521008526977d19e80584f41cc11e232985fd3e058f0d008d3649e55/GIF-SM-TEASER.gif" /> <img width="800" height="1422" width_o="800" height_o="1422" data-src="https://freight.cargo.site/t/original/i/64eae94d521008526977d19e80584f41cc11e232985fd3e058f0d008d3649e55/GIF-SM-TEASER.gif" data-mid="227504070" border="0" src="https://freight.cargo.site/w/800/i/64eae94d521008526977d19e80584f41cc11e232985fd3e058f0d008d3649e55/GIF-SM-TEASER.gif" /> <img width="800" height="1422" width_o="800" height_o="1422" data-src="https://freight.cargo.site/t/original/i/64eae94d521008526977d19e80584f41cc11e232985fd3e058f0d008d3649e55/GIF-SM-TEASER.gif" data-mid="227504070" border="0" src="https://freight.cargo.site/w/800/i/64eae94d521008526977d19e80584f41cc11e232985fd3e058f0d008d3649e55/GIF-SM-TEASER.gif" /> <img width="800" height="1422" width_o="800" height_o="1422" data-src="https://freight.cargo.site/t/original/i/750ff6d52bebd5c5d98e60c18a8d8d579ac798be82a50c8fbdeeaec4d4e6c6d3/MilanLaunchInvitationVideo_1-grainy.gif" data-mid="228488144" border="0" src="https://freight.cargo.site/w/800/i/750ff6d52bebd5c5d98e60c18a8d8d579ac798be82a50c8fbdeeaec4d4e6c6d3/MilanLaunchInvitationVideo_1-grainy.gif" /> <img width="800" height="1422" width_o="800" height_o="1422" data-src="https://freight.cargo.site/t/original/i/b5aa341e34894377cc1ffcd10fdb8c236d4b281e52c80c58408be723c293493c/MilanLaunchInvitationVideo_2-grainy.gif" data-mid="228488145" border="0" src="https://freight.cargo.site/w/800/i/b5aa341e34894377cc1ffcd10fdb8c236d4b281e52c80c58408be723c293493c/MilanLaunchInvitationVideo_2-grainy.gif" /> <img width="800" height="1422" width_o="800" height_o="1422" data-src="https://freight.cargo.site/t/original/i/b690fe8accc15ec17d0aabe9a365590aa0a83619adb96bcfebb2b6053a2f7b17/MilanLaunchInvitationVideo_3-grainy.gif" data-mid="228488146" border="0" src="https://freight.cargo.site/w/800/i/b690fe8accc15ec17d0aabe9a365590aa0a83619adb96bcfebb2b6053a2f7b17/MilanLaunchInvitationVideo_3-grainy.gif" /> <img width="1536" height="2048" width_o="1536" height_o="2048" data-src="https://freight.cargo.site/t/original/i/76f8efe7e98bfbc99389bf6a1461d258dfc31137fc4aae8e2e3dfc3a74deac9c/04_Angela_Stage1-Sitting-and-smiling-with-flowers.jpeg" data-mid="227397310" border="0" src="https://freight.cargo.site/w/1000/i/76f8efe7e98bfbc99389bf6a1461d258dfc31137fc4aae8e2e3dfc3a74deac9c/04_Angela_Stage1-Sitting-and-smiling-with-flowers.jpeg" /> <img width="1536" height="2048" width_o="1536" height_o="2048" data-src="https://freight.cargo.site/t/original/i/5f11ea10bc2a3718fa28f92bdce5a3caa988cc568469b826bb14b8466a3dd17d/01_Angela_Stage1-butterfly-close-up.jpeg" data-mid="227397306" border="0" src="https://freight.cargo.site/w/1000/i/5f11ea10bc2a3718fa28f92bdce5a3caa988cc568469b826bb14b8466a3dd17d/01_Angela_Stage1-butterfly-close-up.jpeg" /> <img width="1200" height="1600" width_o="1200" height_o="1600" data-src="https://freight.cargo.site/t/original/i/7266c7c0c762874af789f4556b104361b91ec4f8cb16764be403b7e44226de06/05_Angela_Stage-1-Frontshot-butterfly---Smile-flowers.jpeg" data-mid="227397311" border="0" src="https://freight.cargo.site/w/1000/i/7266c7c0c762874af789f4556b104361b91ec4f8cb16764be403b7e44226de06/05_Angela_Stage-1-Frontshot-butterfly---Smile-flowers.jpeg" /> <img width="1511" height="749" width_o="1511" height_o="749" data-src="https://freight.cargo.site/t/original/i/36139b8b8f9c0f1842ace7191816e71b8bf936dbb5b0ff9b02d7648393a82659/donde-esta-vanesa_1_grainy.gif" data-mid="236632960" border="0" src="https://freight.cargo.site/w/1000/i/36139b8b8f9c0f1842ace7191816e71b8bf936dbb5b0ff9b02d7648393a82659/donde-esta-vanesa_1_grainy.gif" /> <img width="800" height="450" width_o="800" height_o="450" data-src="https://freight.cargo.site/t/original/i/81b3d411786e871b0610bfde5e9d760d72442dcca8b4524a214925741c5b6b54/gif_campaign-1-grainy.gif" data-mid="227397613" border="0" src="https://freight.cargo.site/w/800/i/81b3d411786e871b0610bfde5e9d760d72442dcca8b4524a214925741c5b6b54/gif_campaign-1-grainy.gif" /> <img width="800" height="1422" width_o="800" height_o="1422" data-src="https://freight.cargo.site/t/original/i/2e05e7b786ecca4ff851e2b60f5811c8bd25b72a205024a20a4629773ad446c1/gif_campaign-2-grainy.gif" data-mid="227476199" border="0" src="https://freight.cargo.site/w/800/i/2e05e7b786ecca4ff851e2b60f5811c8bd25b72a205024a20a4629773ad446c1/gif_campaign-2-grainy.gif" /> <img width="1536" height="2048" width_o="1536" height_o="2048" data-src="https://freight.cargo.site/t/original/i/ec13865db0fe10f4cecffb86a43ee4d1989a290b546e19e214591cecf9b41ac6/WhatsApp-Image-2025-02-22-at-18.46.03.jpeg" data-mid="227476515" border="0" src="https://freight.cargo.site/w/1000/i/ec13865db0fe10f4cecffb86a43ee4d1989a290b546e19e214591cecf9b41ac6/WhatsApp-Image-2025-02-22-at-18.46.03.jpeg" /> <img width="1535" height="2048" width_o="1535" height_o="2048" data-src="https://freight.cargo.site/t/original/i/c6a5fe484e2cbc14743772fb64b19a38c7579c983ed66f0e2a58f07cd1058d1d/WhatsApp-Image-2025-02-22-at-18.46.02-6.jpeg" data-mid="227476470" border="0" src="https://freight.cargo.site/w/1000/i/c6a5fe484e2cbc14743772fb64b19a38c7579c983ed66f0e2a58f07cd1058d1d/WhatsApp-Image-2025-02-22-at-18.46.02-6.jpeg" /> <img width="1536" height="2048" width_o="1536" height_o="2048" data-src="https://freight.cargo.site/t/original/i/380fc78a96b171ef710f5618234afcaba7ad0b7bd4116ec0aa26e6934973dc5d/WhatsApp-Image-2025-02-22-at-18.46.02.jpeg" data-mid="227476390" border="0" src="https://freight.cargo.site/w/1000/i/380fc78a96b171ef710f5618234afcaba7ad0b7bd4116ec0aa26e6934973dc5d/WhatsApp-Image-2025-02-22-at-18.46.02.jpeg" /> <img width="800" height="1422" width_o="800" height_o="1422" data-src="https://freight.cargo.site/t/original/i/3348e4b21b09490019ca55759f412cb823c217d3ca4d161043ac593341e29626/V3_1-ezgif.com-optimize.gif" data-mid="228587200" border="0" src="https://freight.cargo.site/w/800/i/3348e4b21b09490019ca55759f412cb823c217d3ca4d161043ac593341e29626/V3_1-ezgif.com-optimize.gif" /> <img width="800" height="1422" width_o="800" height_o="1422" data-src="https://freight.cargo.site/t/original/i/716ccabcb7cd9fe6b8bf7ff2e971ddd3b83d5cdf681062e1d45aa8f038d6db34/gif_campaign-3_grainy.gif" data-mid="227476388" border="0" src="https://freight.cargo.site/w/800/i/716ccabcb7cd9fe6b8bf7ff2e971ddd3b83d5cdf681062e1d45aa8f038d6db34/gif_campaign-3_grainy.gif" /> <img width="800" height="1422" width_o="800" height_o="1422" data-src="https://freight.cargo.site/t/original/i/296e8f314ae5725b289975f0399fe5bd071ac20abe9c97872247110ff1e1ff43/CARLA-DOMENECH_1-grainy.gif" data-mid="227796882" border="0" src="https://freight.cargo.site/w/800/i/296e8f314ae5725b289975f0399fe5bd071ac20abe9c97872247110ff1e1ff43/CARLA-DOMENECH_1-grainy.gif" /> <img width="800" height="1422" width_o="800" height_o="1422" data-src="https://freight.cargo.site/t/original/i/d62b42a204642e90cfb7fbf46435423ea40f6edfaec319514d553bf1d6868271/CARLA-DOMENECH_2-grainy.gif" data-mid="227797034" border="0" src="https://freight.cargo.site/w/800/i/d62b42a204642e90cfb7fbf46435423ea40f6edfaec319514d553bf1d6868271/CARLA-DOMENECH_2-grainy.gif" /> <img width="800" height="1422" width_o="800" height_o="1422" data-src="https://freight.cargo.site/t/original/i/2d6e96c1069305ff88798a4a3f772da240184e32ac398cf0088839c79d6e6be0/CARLA-DOMENECH_3-grainy.gif" data-mid="227797202" border="0" src="https://freight.cargo.site/w/800/i/2d6e96c1069305ff88798a4a3f772da240184e32ac398cf0088839c79d6e6be0/CARLA-DOMENECH_3-grainy.gif" /> <img width="800" height="450" width_o="800" height_o="450" data-src="https://freight.cargo.site/t/original/i/a8387ee5b5accd4aef976ff29f491a3611902bbff555882117cfd7670d0e65fd/thumbnail_main-page2.gif" data-mid="228586885" border="0" src="https://freight.cargo.site/w/800/i/a8387ee5b5accd4aef976ff29f491a3611902bbff555882117cfd7670d0e65fd/thumbnail_main-page2.gif" /> <img width="800" height="1422" width_o="800" height_o="1422" data-src="https://freight.cargo.site/t/original/i/651cdaaa56912ab3819b8eed0d7b75747a6025cd6998e794dbd15d4405dd5d97/Reno13SeriesTeaser-PlumePurple_White_GIF2.gif" data-mid="227852524" border="0" src="https://freight.cargo.site/w/800/i/651cdaaa56912ab3819b8eed0d7b75747a6025cd6998e794dbd15d4405dd5d97/Reno13SeriesTeaser-PlumePurple_White_GIF2.gif" /> <img width="720" height="1280" width_o="720" height_o="1280" data-src="https://freight.cargo.site/t/original/i/34b772376e1a11310ddf9b3e4f68dd93ffccc1ea98e79f43a0981e3aa01e198e/GIF-KOL_2-grainy.gif" data-mid="227852391" border="0" src="https://freight.cargo.site/w/720/i/34b772376e1a11310ddf9b3e4f68dd93ffccc1ea98e79f43a0981e3aa01e198e/GIF-KOL_2-grainy.gif" /> <img width="720" height="1280" width_o="720" height_o="1280" data-src="https://freight.cargo.site/t/original/i/99c6c89f216d3ef8f000d24fdc2bdab5db75290a0b9e945ed129197209ca1408/GIF-KOL_1-grainy.gif" data-mid="227852390" border="0" src="https://freight.cargo.site/w/720/i/99c6c89f216d3ef8f000d24fdc2bdab5db75290a0b9e945ed129197209ca1408/GIF-KOL_1-grainy.gif" /> <img width="720" height="1280" width_o="720" height_o="1280" data-src="https://freight.cargo.site/t/original/i/c69fa9695aa28337b14a48f07d1a3ba3bf4c8282809cb4e2443f4f2ce3b5d6a7/GIF-KOL_3-grainy.gif" data-mid="227852392" border="0" src="https://freight.cargo.site/w/720/i/c69fa9695aa28337b14a48f07d1a3ba3bf4c8282809cb4e2443f4f2ce3b5d6a7/GIF-KOL_3-grainy.gif" /> <img width="800" height="1422" width_o="800" height_o="1422" data-src="https://freight.cargo.site/t/original/i/cda3df4be9930d70db2aec88ebb19eac9cb8c8e6a10b50be1bf4abfcc3e357ad/Reno13SeriesTeaser-PlumePurple_White_GIF3-GRAINY.gif" data-mid="227852837" border="0" src="https://freight.cargo.site/w/800/i/cda3df4be9930d70db2aec88ebb19eac9cb8c8e6a10b50be1bf4abfcc3e357ad/Reno13SeriesTeaser-PlumePurple_White_GIF3-GRAINY.gif" /> <img width="800" height="1422" width_o="800" height_o="1422" data-src="https://freight.cargo.site/t/original/i/783f07eff9b0044b60663d789f6e4d6c34eca874249629ed0ab9c6ac10f732d0/Reno13SeriesTeaser-PlumePurple_White_GIF-GRAINY.gif" data-mid="227852403" border="0" src="https://freight.cargo.site/w/800/i/783f07eff9b0044b60663d789f6e4d6c34eca874249629ed0ab9c6ac10f732d0/Reno13SeriesTeaser-PlumePurple_White_GIF-GRAINY.gif" /> <img width="720" height="1280" width_o="720" height_o="1280" data-src="https://freight.cargo.site/t/original/i/31b3e601a35ce6b6154197ab379f857435ca2668dd3597ca1433fbbf0d2e3c9c/GIF-KOL_4-grainy.gif" data-mid="227961432" border="0" src="https://freight.cargo.site/w/720/i/31b3e601a35ce6b6154197ab379f857435ca2668dd3597ca1433fbbf0d2e3c9c/GIF-KOL_4-grainy.gif" /> <img width="720" height="1280" width_o="720" height_o="1280" data-src="https://freight.cargo.site/t/original/i/042ca85f6cf8a9227d11f4c14d654102f312f39b93d57c9964d7019d030a2c16/GIF-KOL_6-grainy.gif" data-mid="227961434" border="0" src="https://freight.cargo.site/w/720/i/042ca85f6cf8a9227d11f4c14d654102f312f39b93d57c9964d7019d030a2c16/GIF-KOL_6-grainy.gif" /> <img width="720" height="1280" width_o="720" height_o="1280" data-src="https://freight.cargo.site/t/original/i/77f88809e1faaacdce08743b77ab3b46baf88927740e909959b6fbe38c0f8647/GIF-KOL_5-GRAINY.gif" data-mid="227961433" border="0" src="https://freight.cargo.site/w/720/i/77f88809e1faaacdce08743b77ab3b46baf88927740e909959b6fbe38c0f8647/GIF-KOL_5-GRAINY.gif" /> <img width="800" height="1422" width_o="800" height_o="1422" data-src="https://freight.cargo.site/t/original/i/646aec79c7e70db6c1f4a35d38a1cb12ed57fea8b53dde0d601470790ba6222a/1.gif" data-mid="228499094" border="0" src="https://freight.cargo.site/w/800/i/646aec79c7e70db6c1f4a35d38a1cb12ed57fea8b53dde0d601470790ba6222a/1.gif" /> <img width="1080" height="1350" width_o="1080" height_o="1350" data-src="https://freight.cargo.site/t/original/i/72c3209608a90c5225abc190d436bc72d260f610cfc51093e9a96aa1c4075ecc/Cover2.jpg" data-mid="228498984" border="0" src="https://freight.cargo.site/w/1000/i/72c3209608a90c5225abc190d436bc72d260f610cfc51093e9a96aa1c4075ecc/Cover2.jpg" /> <img width="800" height="1422" width_o="800" height_o="1422" data-src="https://freight.cargo.site/t/original/i/646aec79c7e70db6c1f4a35d38a1cb12ed57fea8b53dde0d601470790ba6222a/1.gif" data-mid="228499094" border="0" src="https://freight.cargo.site/w/800/i/646aec79c7e70db6c1f4a35d38a1cb12ed57fea8b53dde0d601470790ba6222a/1.gif" /> <img width="480" height="848" width_o="480" height_o="848" data-src="https://freight.cargo.site/t/original/i/7639d61479e7c2f895a31871eb6b126364a788d471e4656df8bdc8d7dda53450/6-ezgif.com-optimize.gif" data-mid="227961507" border="0" src="https://freight.cargo.site/w/480/i/7639d61479e7c2f895a31871eb6b126364a788d471e4656df8bdc8d7dda53450/6-ezgif.com-optimize.gif" /> <img width="1200" height="1600" width_o="1200" height_o="1600" data-src="https://freight.cargo.site/t/original/i/bac8a51dfcb6c482b89e0cb66d31e72b3df5b4f6781a57f8fbdfa8858b430f6a/-1.jpg" data-mid="227961468" border="0" src="https://freight.cargo.site/w/1000/i/bac8a51dfcb6c482b89e0cb66d31e72b3df5b4f6781a57f8fbdfa8858b430f6a/-1.jpg" /> <img width="720" height="1280" width_o="720" height_o="1280" data-src="https://freight.cargo.site/t/original/i/d315ff076aef4ff4ca0fe15da1803d11656d50c8f81974ea9b47cd3809581b16/V2Sarastage2_1-ezgif.com-optimize.gif" data-mid="228587106" border="0" src="https://freight.cargo.site/w/720/i/d315ff076aef4ff4ca0fe15da1803d11656d50c8f81974ea9b47cd3809581b16/V2Sarastage2_1-ezgif.com-optimize.gif" /> <img width="800" height="1422" width_o="800" height_o="1422" data-src="https://freight.cargo.site/t/original/i/13836c3c88f1cfe4a5130b727b08da1ffd1bc8d73fee75f916f74a34a96aecb7/VANESASUBTITLADODEF_1.gif" data-mid="227961520" border="0" src="https://freight.cargo.site/w/800/i/13836c3c88f1cfe4a5130b727b08da1ffd1bc8d73fee75f916f74a34a96aecb7/VANESASUBTITLADODEF_1.gif" /> <img width="800" height="1422" width_o="800" height_o="1422" data-src="https://freight.cargo.site/t/original/i/8049ba9fd93c8fc0b4c9996641b5c147d617c0f5f69da329d8fdd9702cbbf8df/VANESASUBTITLADODEF_2.gif" data-mid="227961521" border="0" src="https://freight.cargo.site/w/800/i/8049ba9fd93c8fc0b4c9996641b5c147d617c0f5f69da329d8fdd9702cbbf8df/VANESASUBTITLADODEF_2.gif" /> <img width="800" height="1422" width_o="800" height_o="1422" data-src="https://freight.cargo.site/t/original/i/a058645ddf9ee4af18fcea7d928ec71d128785685a352d037b11859447caaf75/VANESASUBTITLADODEF_3.gif" data-mid="227961522" border="0" src="https://freight.cargo.site/w/800/i/a058645ddf9ee4af18fcea7d928ec71d128785685a352d037b11859447caaf75/VANESASUBTITLADODEF_3.gif" /> <img width="800" height="1422" width_o="800" height_o="1422" data-src="https://freight.cargo.site/t/original/i/49bf47698d90f614da67ba0df340a56f8e37bda199bcef7e46b3634a74f00048/VANESASUBTITLADODEF_4.gif" data-mid="227961523" border="0" src="https://freight.cargo.site/w/800/i/49bf47698d90f614da67ba0df340a56f8e37bda199bcef7e46b3634a74f00048/VANESASUBTITLADODEF_4.gif" /> <img width="720" height="1280" width_o="720" height_o="1280" data-src="https://freight.cargo.site/t/original/i/dd0911187507debe12eee447a920006506837dec71c31cef1c6ec9bb0de43e96/5_2.gif" data-mid="228773427" border="0" src="https://freight.cargo.site/w/720/i/dd0911187507debe12eee447a920006506837dec71c31cef1c6ec9bb0de43e96/5_2.gif" /> <img width="720" height="1280" width_o="720" height_o="1280" data-src="https://freight.cargo.site/t/original/i/1176d4c786bc62814f19dc5cba5a0f856cc4dfbcb5b231ed8d06d17c382b4326/3_2.gif" data-mid="228773424" border="0" src="https://freight.cargo.site/w/720/i/1176d4c786bc62814f19dc5cba5a0f856cc4dfbcb5b231ed8d06d17c382b4326/3_2.gif" /> <img width="720" height="1280" width_o="720" height_o="1280" data-src="https://freight.cargo.site/t/original/i/a9d81704a922de08d5d44f47fba1b83d49985d20a6e904deef9014a349675e0b/4.gif" data-mid="228773425" border="0" src="https://freight.cargo.site/w/720/i/a9d81704a922de08d5d44f47fba1b83d49985d20a6e904deef9014a349675e0b/4.gif" /> <img width="720" height="1280" width_o="720" height_o="1280" data-src="https://freight.cargo.site/t/original/i/a2b71ddf179dfef935f23a74d0008875e732a1a6e0d0158d9d5e33f2b4d6e7c8/3_.gif" data-mid="228773423" border="0" src="https://freight.cargo.site/w/720/i/a2b71ddf179dfef935f23a74d0008875e732a1a6e0d0158d9d5e33f2b4d6e7c8/3_.gif" /> <img width="720" height="1280" width_o="720" height_o="1280" data-src="https://freight.cargo.site/t/original/i/cabcbfd0dfd754eabd3ba6a04c20b1f05b40c9e7836cddd86aa8f71e4238cd16/5_1.gif" data-mid="228773426" border="0" src="https://freight.cargo.site/w/720/i/cabcbfd0dfd754eabd3ba6a04c20b1f05b40c9e7836cddd86aa8f71e4238cd16/5_1.gif" /> <img width="720" height="1280" width_o="720" height_o="1280" data-src="https://freight.cargo.site/t/original/i/015aa34bc8e917d64c19f1f9764d949e7c10bf014cf504fd023b03970952b0be/2.gif" data-mid="228773422" border="0" src="https://freight.cargo.site/w/720/i/015aa34bc8e917d64c19f1f9764d949e7c10bf014cf504fd023b03970952b0be/2.gif" /> <img width="2168" height="2890" width_o="2168" height_o="2890" data-src="https://freight.cargo.site/t/original/i/edcaf1c823b5f115cce5ee6feb37b447ef566a4b5aab2e374ea5144a77a16a92/Sara-OPPO-1.jpeg" data-mid="228774364" border="0" src="https://freight.cargo.site/w/1000/i/edcaf1c823b5f115cce5ee6feb37b447ef566a4b5aab2e374ea5144a77a16a92/Sara-OPPO-1.jpeg" /> <img width="800" height="800" width_o="800" height_o="800" data-src="https://freight.cargo.site/t/original/i/eecb4e293df8dd9ff5fecdfcc1dfa6c14cc229780a0e66ccadd92b454b790874/MilkywayButterflyCGI_PlazadeEspana_1x1_-grainy.gif" data-mid="228487483" border="0" src="https://freight.cargo.site/w/800/i/eecb4e293df8dd9ff5fecdfcc1dfa6c14cc229780a0e66ccadd92b454b790874/MilkywayButterflyCGI_PlazadeEspana_1x1_-grainy.gif" /> <img width="800" height="800" width_o="800" height_o="800" data-src="https://freight.cargo.site/t/original/i/eecb4e293df8dd9ff5fecdfcc1dfa6c14cc229780a0e66ccadd92b454b790874/MilkywayButterflyCGI_PlazadeEspana_1x1_-grainy.gif" data-mid="228487483" border="0" src="https://freight.cargo.site/w/800/i/eecb4e293df8dd9ff5fecdfcc1dfa6c14cc229780a0e66ccadd92b454b790874/MilkywayButterflyCGI_PlazadeEspana_1x1_-grainy.gif" /> https://mariadino.work/Erase-And-Enhance Fri, 12 Jul 2024 15:51:04 +0000 Maria Bernardino https://mariadino.work/Erase-And-Enhance <img width="8001" height="5101" width_o="8001" height_o="5101" data-src="https://freight.cargo.site/t/original/i/0dd2619bbb249af7d520aae3333327bd7506a5909ffa7e5af253260879bf1518/board-geral_OPPO-eraseandenhance_final-01.jpg" data-mid="220335803" border="0" src="https://freight.cargo.site/w/1000/i/0dd2619bbb249af7d520aae3333327bd7506a5909ffa7e5af253260879bf1518/board-geral_OPPO-eraseandenhance_final-01.jpg" /> Erase and Enhance AI exists everywhere, but many keep wondering how it is practically applied in human life. The brand states that with the OPPO Reno12 series, very powerful AI tools are made available to all, giving a new definition to the smartphone experience and simplifying innovation. Project Type: Digital Content for Product Launch Strategy The Reno12 Series campaign sought to show that applying AI is easy and intuitive, regardless of technical expertise. The aim was to demystify AI, raise awareness, and make it practical and attainable for audiences without any sort of tech background. Role: Strategic Planner Brand Design Manager Approach In Spain and Portugal, OPPO worked closely with influencers to illustrate how AI impacts day-to-day life, such as taking a beautiful picture. The influencers demonstrated how distraction-free enhancements with the lowest effort are done with AI tools. KOLs Agency: Cultur G Results By teaming with nine KOLs (five in Spain, and four in Portugal), the campaign achieved significant success in establishing OPPO as the leading player in AI photography in Iberia. In one month's time, the campaign reached over 1.6M views on Instagram and 4.2M views on TikTok, attracting over 61k interactions. The engagement peaked at 8.3%, with an average of 1.7% across 34 content pieces. This project really fit within OPPO's remit to make AI easy and to let people focus on what is most important. <img width="360" height="360" width_o="360" height_o="360" data-src="https://freight.cargo.site/t/original/i/a991d6adbd09a6762075cc6f3daaa22b08a3a65deb7cb787f99d16c3dd34ff00/gif-video_E-E_1-grainy.gif" data-mid="220297071" border="0" src="https://freight.cargo.site/w/360/i/a991d6adbd09a6762075cc6f3daaa22b08a3a65deb7cb787f99d16c3dd34ff00/gif-video_E-E_1-grainy.gif" /> <img width="360" height="360" width_o="360" height_o="360" data-src="https://freight.cargo.site/t/original/i/a991d6adbd09a6762075cc6f3daaa22b08a3a65deb7cb787f99d16c3dd34ff00/gif-video_E-E_1-grainy.gif" data-mid="220297071" border="0" src="https://freight.cargo.site/w/360/i/a991d6adbd09a6762075cc6f3daaa22b08a3a65deb7cb787f99d16c3dd34ff00/gif-video_E-E_1-grainy.gif" /> <img width="360" height="360" width_o="360" height_o="360" data-src="https://freight.cargo.site/t/original/i/a991d6adbd09a6762075cc6f3daaa22b08a3a65deb7cb787f99d16c3dd34ff00/gif-video_E-E_1-grainy.gif" data-mid="220297071" border="0" src="https://freight.cargo.site/w/360/i/a991d6adbd09a6762075cc6f3daaa22b08a3a65deb7cb787f99d16c3dd34ff00/gif-video_E-E_1-grainy.gif" /> <img width="8000" height="2062" width_o="8000" height_o="2062" data-src="https://freight.cargo.site/t/original/i/5c91f3355ff3769d9d5702f4f64da12b7b4fa810bffb75c120e35a42bcaa4788/gif1_OPPO-eraseandenhance_GRAINY.gif" data-mid="220261947" border="0" src="https://freight.cargo.site/w/1000/i/5c91f3355ff3769d9d5702f4f64da12b7b4fa810bffb75c120e35a42bcaa4788/gif1_OPPO-eraseandenhance_GRAINY.gif" /> <img width="5600" height="3570" width_o="5600" height_o="3570" data-src="https://freight.cargo.site/t/original/i/8ad68e7e19c6bca035365933a2a072dfc40144ef7e6126f81de980f2e5bd9ec5/board-photos_OPPO-eraseandenhance-03grainy-1.png" data-mid="223213865" border="0" src="https://freight.cargo.site/w/1000/i/8ad68e7e19c6bca035365933a2a072dfc40144ef7e6126f81de980f2e5bd9ec5/board-photos_OPPO-eraseandenhance-03grainy-1.png" /> <img width="1727" height="2000" width_o="1727" height_o="2000" data-src="https://freight.cargo.site/t/original/i/a08fa5773325e9b57bfb622c3b1987ca5ece4f5d28611531f1d08d82c154747f/board-photos_OPPO-eraseandenhance-01grainy-1.png" data-mid="223211100" border="0" src="https://freight.cargo.site/w/1000/i/a08fa5773325e9b57bfb622c3b1987ca5ece4f5d28611531f1d08d82c154747f/board-photos_OPPO-eraseandenhance-01grainy-1.png" /> <img width="5600" height="3570" width_o="5600" height_o="3570" data-src="https://freight.cargo.site/t/original/i/3c418cf1bf83d867492d88816a5f7341e541d452ecf351613409bdbe56f45e39/board-photos_OPPO-eraseandenhance-02grainy-1.png" data-mid="223208830" border="0" src="https://freight.cargo.site/w/1000/i/3c418cf1bf83d867492d88816a5f7341e541d452ecf351613409bdbe56f45e39/board-photos_OPPO-eraseandenhance-02grainy-1.png" /> <img width="640" height="360" width_o="640" height_o="360" data-src="https://freight.cargo.site/t/original/i/3a14cf6104d5bd7fe04f5d301c40a6b0817de6087d78960a5ccc1ef03977b8b3/gif-video_E-E_3-grainy.gif" data-mid="220302440" border="0" src="https://freight.cargo.site/w/640/i/3a14cf6104d5bd7fe04f5d301c40a6b0817de6087d78960a5ccc1ef03977b8b3/gif-video_E-E_3-grainy.gif" /> <img width="288" height="360" width_o="288" height_o="360" data-src="https://freight.cargo.site/t/original/i/0059f2d00219df2c9eeff92006c1c2a1b9d707e9b5490ffa007b478967509e08/gif-video_E-E_5-grainy.gif" data-mid="220303438" border="0" src="https://freight.cargo.site/w/288/i/0059f2d00219df2c9eeff92006c1c2a1b9d707e9b5490ffa007b478967509e08/gif-video_E-E_5-grainy.gif" /> <img width="896" height="438" width_o="896" height_o="438" data-src="https://freight.cargo.site/t/original/i/c77e6e8f9947ec0553b52c311bbbbfd9ef9d6deee87e790d01fe9fd888718106/separador2_OPPO-eraseandenhance.jpg" data-mid="220304484" border="0" src="https://freight.cargo.site/w/896/i/c77e6e8f9947ec0553b52c311bbbbfd9ef9d6deee87e790d01fe9fd888718106/separador2_OPPO-eraseandenhance.jpg" /> <img width="8000" height="2062" width_o="8000" height_o="2062" data-src="https://freight.cargo.site/t/original/i/ec4b1c4695966c4feac912aef01d05c8a508ddc5c3d87004ddd9596337464297/gif2_OPPO-eraseandenhance_GRAINY.gif" data-mid="220262709" border="0" src="https://freight.cargo.site/w/1000/i/ec4b1c4695966c4feac912aef01d05c8a508ddc5c3d87004ddd9596337464297/gif2_OPPO-eraseandenhance_GRAINY.gif" /> <img width="5600" height="3570" width_o="5600" height_o="3570" data-src="https://freight.cargo.site/t/original/i/92f00543cb24aabf0e7e3c19e9c8e05e0e57f8193611088d40815e90c6dc5ba6/board-photos_OPPO-eraseandenhance-05grainy-1.png" data-mid="223208988" border="0" src="https://freight.cargo.site/w/1000/i/92f00543cb24aabf0e7e3c19e9c8e05e0e57f8193611088d40815e90c6dc5ba6/board-photos_OPPO-eraseandenhance-05grainy-1.png" /> <img width="3083" height="3570" width_o="3083" height_o="3570" data-src="https://freight.cargo.site/t/original/i/9422a2e5352cedc432c06d971d4f6976f905f30d4c96e5c54d10c706cf5bf8dc/board-photos_OPPO-eraseandenhance-04grainy-1.png" data-mid="220265935" border="0" src="https://freight.cargo.site/w/1000/i/9422a2e5352cedc432c06d971d4f6976f905f30d4c96e5c54d10c706cf5bf8dc/board-photos_OPPO-eraseandenhance-04grainy-1.png" /> <img width="640" height="360" width_o="640" height_o="360" data-src="https://freight.cargo.site/t/original/i/c79158b5fbafd8eba635d3714b55ee96cf0adc47cd6ad5716d3c74a5c10e1da8/gif-video_E-E_4-grainy.gif" data-mid="220303437" border="0" src="https://freight.cargo.site/w/640/i/c79158b5fbafd8eba635d3714b55ee96cf0adc47cd6ad5716d3c74a5c10e1da8/gif-video_E-E_4-grainy.gif" /> <img width="1920" height="300" width_o="1920" height_o="300" data-src="https://freight.cargo.site/t/original/i/e3f59de502799800687bb65e144683e80ea574da345d7d9e7803b2f0f2982791/separador1_OPPO-eraseandenhance.jpg" data-mid="220304483" border="0" src="https://freight.cargo.site/w/1000/i/e3f59de502799800687bb65e144683e80ea574da345d7d9e7803b2f0f2982791/separador1_OPPO-eraseandenhance.jpg" /> https://mariadino.work/The-Socialverse-PT Mon, 04 Nov 2024 18:10:57 +0000 Maria Bernardino https://mariadino.work/The-Socialverse-PT <img width="1500" height="955" width_o="1500" height_o="955" data-src="https://freight.cargo.site/t/original/i/b7976d84dd00ba39892fadaf3215e5ac6f4f84c1f9e33b95a8e330be5222d3fe/imagem_SM-portugal_1.png" data-mid="227689909" border="0" src="https://freight.cargo.site/w/1000/i/b7976d84dd00ba39892fadaf3215e5ac6f4f84c1f9e33b95a8e330be5222d3fe/imagem_SM-portugal_1.png" /> The Socialverse Portugal Designing impactful social media strategies that tell OPPO Portugal’s story—where creativity, innovation, and audience engagement come together to shape memorable digital experiences. Project Type: Social Media Strategy Content Creator Strategy OPPO Portugal collaborates with local content creators to showcase its innovative technology through authentic, visually striking stories, connecting deeply with the Portuguese community. Role: Strategic PlannerBrand Design Manager KOL &amp; Content Creators Manager Approach By including local content from Portuguese creators,&nbsp; OPPO fosters an authentic dialogue with the community. These collaborations put OPPO's technology in the limelight while also celebrating local talent and creativity. Results Created engagement drives awareness, meaning an increase in brand recognition and community integration for OPPO, providing the much-loved brand of technology in Portugal. <img width="2000" height="1000" width_o="2000" height_o="1000" data-src="https://freight.cargo.site/t/original/i/895e5c45bcb52438edb333623131828e88971a4049ef44994d9fcbc88e60f7f2/gif_social-verse_2-grainy.gif" data-mid="221214515" border="0" src="https://freight.cargo.site/w/1000/i/895e5c45bcb52438edb333623131828e88971a4049ef44994d9fcbc88e60f7f2/gif_social-verse_2-grainy.gif" /> <img width="3072" height="4096" width_o="3072" height_o="4096" data-src="https://freight.cargo.site/t/original/i/ffca33bd67dbf605ff0a12cb1f889f552c53770eaa1e88da7c1bd21dc19bcda0/IMG20210826162548.jpg" data-mid="222449721" border="0" src="https://freight.cargo.site/w/1000/i/ffca33bd67dbf605ff0a12cb1f889f552c53770eaa1e88da7c1bd21dc19bcda0/IMG20210826162548.jpg" /> <img width="2637" height="3990" width_o="2637" height_o="3990" data-src="https://freight.cargo.site/t/original/i/81730c245b60848f4b4b78f0f5556758710d1505489d217537f7443da44ed87d/IMG20210826185437.jpg" data-mid="222449723" border="0" src="https://freight.cargo.site/w/1000/i/81730c245b60848f4b4b78f0f5556758710d1505489d217537f7443da44ed87d/IMG20210826185437.jpg" /> <img width="3072" height="4096" width_o="3072" height_o="4096" data-src="https://freight.cargo.site/t/original/i/a1cebcf36b359dddedfb14bb52312a34d161bdc453822e97db90315081cfe6b5/IMG20210826194557.jpg" data-mid="222449724" border="0" src="https://freight.cargo.site/w/1000/i/a1cebcf36b359dddedfb14bb52312a34d161bdc453822e97db90315081cfe6b5/IMG20210826194557.jpg" /> <img width="3711" height="5800" width_o="3711" height_o="5800" data-src="https://freight.cargo.site/t/original/i/2a7a86ad1ee1ad008d6225291f00068f56232f85429e27485a0de95124ff9426/extra_1.jpeg" data-mid="227973127" border="0" src="https://freight.cargo.site/w/1000/i/2a7a86ad1ee1ad008d6225291f00068f56232f85429e27485a0de95124ff9426/extra_1.jpeg" /> <img width="800" height="1422" width_o="800" height_o="1422" data-src="https://freight.cargo.site/t/original/i/89fb380c2ede1a25e108d55a780783b7b1fb0abdd6bc78126f81837ed9823fdd/KITATOV3_1.gif" data-mid="227973165" border="0" src="https://freight.cargo.site/w/800/i/89fb380c2ede1a25e108d55a780783b7b1fb0abdd6bc78126f81837ed9823fdd/KITATOV3_1.gif" /> <img width="3072" height="4096" width_o="3072" height_o="4096" data-src="https://freight.cargo.site/t/original/i/d60cf26b9907e5f8e80f3fc09cd263ee194b2c460e15d08b1a1e4d9691a82704/IMG20250228155800.jpg" data-mid="227973130" border="0" src="https://freight.cargo.site/w/1000/i/d60cf26b9907e5f8e80f3fc09cd263ee194b2c460e15d08b1a1e4d9691a82704/IMG20250228155800.jpg" /> <img width="800" height="1422" width_o="800" height_o="1422" data-src="https://freight.cargo.site/t/original/i/5dcc08c1f159b94b31e212403243b75c557b1ad5f6e04bfe0fa7cba8821e9162/KITATOV3_2.gif" data-mid="227973176" border="0" src="https://freight.cargo.site/w/800/i/5dcc08c1f159b94b31e212403243b75c557b1ad5f6e04bfe0fa7cba8821e9162/KITATOV3_2.gif" /> <img width="800" height="1422" width_o="800" height_o="1422" data-src="https://freight.cargo.site/t/original/i/22f15d44223dc1c5d010e0f311dcc02be2382883f1c6bf0f9bb22eddc1447694/KITATOV3_3.gif" data-mid="227973197" border="0" src="https://freight.cargo.site/w/800/i/22f15d44223dc1c5d010e0f311dcc02be2382883f1c6bf0f9bb22eddc1447694/KITATOV3_3.gif" /> <img width="3072" height="4096" width_o="3072" height_o="4096" data-src="https://freight.cargo.site/t/original/i/84e86f491996ebb276ed2e8d5e412995b894b88dce68f5e353a81ee89a881212/IMG20250228152428.jpg" data-mid="227973199" border="0" src="https://freight.cargo.site/w/1000/i/84e86f491996ebb276ed2e8d5e412995b894b88dce68f5e353a81ee89a881212/IMG20250228152428.jpg" /> <img width="2448" height="3264" width_o="2448" height_o="3264" data-src="https://freight.cargo.site/t/original/i/d6af78e9fff4090f84a3463761ad105d54a4f7ccb68035ec8dcc505882dd6bfb/IMG20241015103224---EDIT.jpg" data-mid="221166351" border="0" src="https://freight.cargo.site/w/1000/i/d6af78e9fff4090f84a3463761ad105d54a4f7ccb68035ec8dcc505882dd6bfb/IMG20241015103224---EDIT.jpg" /> <img width="1080" height="1350" width_o="1080" height_o="1350" data-src="https://freight.cargo.site/t/original/i/3f91905d19026fcc7a4da54424d8e1f1a11bc34d3ad6215dee802046cb348cad/mini_magick20241104-31581-wukto6.jpg" data-mid="221166630" border="0" src="https://freight.cargo.site/w/1000/i/3f91905d19026fcc7a4da54424d8e1f1a11bc34d3ad6215dee802046cb348cad/mini_magick20241104-31581-wukto6.jpg" /> <img width="1080" height="1350" width_o="1080" height_o="1350" data-src="https://freight.cargo.site/t/original/i/7a1f6f658fba11b5dd7042c86453aa4976e9dff7c996f199cdaecd7026aa9301/mini_magick20241104-31161-e567n1.jpg" data-mid="221168525" border="0" src="https://freight.cargo.site/w/1000/i/7a1f6f658fba11b5dd7042c86453aa4976e9dff7c996f199cdaecd7026aa9301/mini_magick20241104-31161-e567n1.jpg" /> <img width="1080" height="1920" width_o="1080" height_o="1920" data-src="https://freight.cargo.site/t/original/i/af68a2c2f89c53c24b24acb56e0ed8021a0c3cee1344cd16c531b777728164fd/ruben_short3-GRAINY.gif" data-mid="221165846" border="0" src="https://freight.cargo.site/w/1000/i/af68a2c2f89c53c24b24acb56e0ed8021a0c3cee1344cd16c531b777728164fd/ruben_short3-GRAINY.gif" /> <img width="1080" height="1350" width_o="1080" height_o="1350" data-src="https://freight.cargo.site/t/original/i/7a1f6f658fba11b5dd7042c86453aa4976e9dff7c996f199cdaecd7026aa9301/mini_magick20241104-31161-e567n1.jpg" data-mid="221168525" border="0" src="https://freight.cargo.site/w/1000/i/7a1f6f658fba11b5dd7042c86453aa4976e9dff7c996f199cdaecd7026aa9301/mini_magick20241104-31161-e567n1.jpg" /> <img width="203" height="360" width_o="203" height_o="360" data-src="https://freight.cargo.site/t/original/i/88ec0ec912f26116b841ffaa7740785888ee60f0ad166bddb06b00bec7fe3f6d/LEONARDO_SHORT1.gif" data-mid="221168518" border="0" src="https://freight.cargo.site/w/203/i/88ec0ec912f26116b841ffaa7740785888ee60f0ad166bddb06b00bec7fe3f6d/LEONARDO_SHORT1.gif" /> <img width="1639" height="2048" width_o="1639" height_o="2048" data-src="https://freight.cargo.site/t/original/i/b6c5573ca41cfd4aa8c85f90fb8d62ed82715e107bb13ccd850986cf06bfe689/Thor-2.jpg" data-mid="221169428" border="0" src="https://freight.cargo.site/w/1000/i/b6c5573ca41cfd4aa8c85f90fb8d62ed82715e107bb13ccd850986cf06bfe689/Thor-2.jpg" /> <img width="1536" height="2048" width_o="1536" height_o="2048" data-src="https://freight.cargo.site/t/original/i/6022bbeca4178eb1dfc9daf8a9f9a911d2016e1b90bb23db9f0a580cc1305941/Thor-10.jpg" data-mid="221169433" border="0" src="https://freight.cargo.site/w/1000/i/6022bbeca4178eb1dfc9daf8a9f9a911d2016e1b90bb23db9f0a580cc1305941/Thor-10.jpg" /> <img width="1080" height="1920" width_o="1080" height_o="1920" data-src="https://freight.cargo.site/t/original/i/e17969f7afc3b3c21363940009eadec64693c636bec64dbc0298e7e20a39e707/TIM_short3.gif" data-mid="221169300" border="0" src="https://freight.cargo.site/w/1000/i/e17969f7afc3b3c21363940009eadec64693c636bec64dbc0298e7e20a39e707/TIM_short3.gif" /> <img width="1080" height="1920" width_o="1080" height_o="1920" data-src="https://freight.cargo.site/t/original/i/6a70b29c13a6b93e8ea9c1753b93b8f8d3cd350c8b9ec3059f2138be8bc5cedd/TIM_short4.gif" data-mid="221169301" border="0" src="https://freight.cargo.site/w/1000/i/6a70b29c13a6b93e8ea9c1753b93b8f8d3cd350c8b9ec3059f2138be8bc5cedd/TIM_short4.gif" /> <img width="3024" height="4032" width_o="3024" height_o="4032" data-src="https://freight.cargo.site/t/original/i/675c82b319be48cc89d7256c0d6eaf200021785793fc875a6f06047400aca3a2/umtaldejoao_9.JPG" data-mid="221206868" border="0" src="https://freight.cargo.site/w/1000/i/675c82b319be48cc89d7256c0d6eaf200021785793fc875a6f06047400aca3a2/umtaldejoao_9.JPG" /> <img width="360" height="360" width_o="360" height_o="360" data-src="https://freight.cargo.site/t/original/i/e9b3bb677fd894ec0537c98ceb203a657f6f5fb4ad6c3166b6f7c4d36a7803ca/leonardo_SHORT5.gif" data-mid="221168856" border="0" src="https://freight.cargo.site/w/360/i/e9b3bb677fd894ec0537c98ceb203a657f6f5fb4ad6c3166b6f7c4d36a7803ca/leonardo_SHORT5.gif" /> <img width="1080" height="1350" width_o="1080" height_o="1350" data-src="https://freight.cargo.site/t/original/i/2d640e6bdcb19577bd7092f63108e561de0bcbae594952e4167a34f9d93519e3/mini_magick20241104-31161-a6f6un.png" data-mid="221206866" border="0" src="https://freight.cargo.site/w/1000/i/2d640e6bdcb19577bd7092f63108e561de0bcbae594952e4167a34f9d93519e3/mini_magick20241104-31161-a6f6un.png" /> <img width="360" height="360" width_o="360" height_o="360" data-src="https://freight.cargo.site/t/original/i/e9b3bb677fd894ec0537c98ceb203a657f6f5fb4ad6c3166b6f7c4d36a7803ca/leonardo_SHORT5.gif" data-mid="221168856" border="0" src="https://freight.cargo.site/w/360/i/e9b3bb677fd894ec0537c98ceb203a657f6f5fb4ad6c3166b6f7c4d36a7803ca/leonardo_SHORT5.gif" /> <img width="203" height="360" width_o="203" height_o="360" data-src="https://freight.cargo.site/t/original/i/9b8753b4a3d847ec75bb83b99e2dd1b957d8338a0bfc99daab0842bfa112dc3d/TIM_short1.2.gif" data-mid="221169246" border="0" src="https://freight.cargo.site/w/203/i/9b8753b4a3d847ec75bb83b99e2dd1b957d8338a0bfc99daab0842bfa112dc3d/TIM_short1.2.gif" /> <img width="1080" height="1350" width_o="1080" height_o="1350" data-src="https://freight.cargo.site/t/original/i/347a10c8f346a73a021eee8cd2d24c30d662ddf5501f8e260241144558e86b49/mini_magick20241104-31581-eodztb.jpg" data-mid="221207131" border="0" src="https://freight.cargo.site/w/1000/i/347a10c8f346a73a021eee8cd2d24c30d662ddf5501f8e260241144558e86b49/mini_magick20241104-31581-eodztb.jpg" /> <img width="1080" height="1139" width_o="1080" height_o="1139" data-src="https://freight.cargo.site/t/original/i/e03558b2122df91d77914c524667973444419fd48a49ddee34168c0d452dd081/mini_magick20241104-32263-xhq92z.jpg" data-mid="221166861" border="0" src="https://freight.cargo.site/w/1000/i/e03558b2122df91d77914c524667973444419fd48a49ddee34168c0d452dd081/mini_magick20241104-32263-xhq92z.jpg" /> <img width="360" height="360" width_o="360" height_o="360" data-src="https://freight.cargo.site/t/original/i/a527da72e3f2d2998666e89e4be60b21c972e597571c88497069ba7be74536cc/leonardo_SHORT4.gif" data-mid="221168795" border="0" src="https://freight.cargo.site/w/360/i/a527da72e3f2d2998666e89e4be60b21c972e597571c88497069ba7be74536cc/leonardo_SHORT4.gif" /> <img width="1080" height="1139" width_o="1080" height_o="1139" data-src="https://freight.cargo.site/t/original/i/e03558b2122df91d77914c524667973444419fd48a49ddee34168c0d452dd081/mini_magick20241104-32263-xhq92z.jpg" data-mid="221166861" border="0" src="https://freight.cargo.site/w/1000/i/e03558b2122df91d77914c524667973444419fd48a49ddee34168c0d452dd081/mini_magick20241104-32263-xhq92z.jpg" /> <img width="360" height="360" width_o="360" height_o="360" data-src="https://freight.cargo.site/t/original/i/a527da72e3f2d2998666e89e4be60b21c972e597571c88497069ba7be74536cc/leonardo_SHORT4.gif" data-mid="221168795" border="0" src="https://freight.cargo.site/w/360/i/a527da72e3f2d2998666e89e4be60b21c972e597571c88497069ba7be74536cc/leonardo_SHORT4.gif" /> <img width="1080" height="1139" width_o="1080" height_o="1139" data-src="https://freight.cargo.site/t/original/i/e03558b2122df91d77914c524667973444419fd48a49ddee34168c0d452dd081/mini_magick20241104-32263-xhq92z.jpg" data-mid="221166861" border="0" src="https://freight.cargo.site/w/1000/i/e03558b2122df91d77914c524667973444419fd48a49ddee34168c0d452dd081/mini_magick20241104-32263-xhq92z.jpg" /> <img width="1080" height="1920" width_o="1080" height_o="1920" data-src="https://freight.cargo.site/t/original/i/266bd20d570db142bcb84700a1961cee236d7f110e62420c955aecf9de3bb221/ruben_short2-GRAINY.gif" data-mid="221165843" border="0" src="https://freight.cargo.site/w/1000/i/266bd20d570db142bcb84700a1961cee236d7f110e62420c955aecf9de3bb221/ruben_short2-GRAINY.gif" /> <img width="1640" height="2048" width_o="1640" height_o="2048" data-src="https://freight.cargo.site/t/original/i/b8f7b02425819bae231f842db0efda6fb9af25eb12fc54ef7f071f9d2ada5fe1/Thor-15.jpg" data-mid="221169454" border="0" src="https://freight.cargo.site/w/1000/i/b8f7b02425819bae231f842db0efda6fb9af25eb12fc54ef7f071f9d2ada5fe1/Thor-15.jpg" /> <img width="1536" height="2048" width_o="1536" height_o="2048" data-src="https://freight.cargo.site/t/original/i/d48e360cb6d0bb9821d41dc0146efd2178de527d2c6bbf8a4671e2a4a67c535b/Thor-18.jpg" data-mid="221212524" border="0" src="https://freight.cargo.site/w/1000/i/d48e360cb6d0bb9821d41dc0146efd2178de527d2c6bbf8a4671e2a4a67c535b/Thor-18.jpg" /> <img width="1536" height="2048" width_o="1536" height_o="2048" data-src="https://freight.cargo.site/t/original/i/4033af850f9c363cfe52f515132c8fc0a94faffb5078118cdf903e7fa68ec196/Thor-16.jpg" data-mid="221212525" border="0" src="https://freight.cargo.site/w/1000/i/4033af850f9c363cfe52f515132c8fc0a94faffb5078118cdf903e7fa68ec196/Thor-16.jpg" /> <img width="1080" height="1350" width_o="1080" height_o="1350" data-src="https://freight.cargo.site/t/original/i/16477cf6917764fe4049b1414882e11ee741472cff1ae18619792a1b04f4977c/mini_magick20241104-31932-c8ofva.jpg" data-mid="221212975" border="0" src="https://freight.cargo.site/w/1000/i/16477cf6917764fe4049b1414882e11ee741472cff1ae18619792a1b04f4977c/mini_magick20241104-31932-c8ofva.jpg" /> <img width="1080" height="1350" width_o="1080" height_o="1350" data-src="https://freight.cargo.site/t/original/i/067b406665d3087f7a469f485d8664dc74295d050526f6534020fcad58076466/mini_magick20241104-31932-62cbu3.jpg" data-mid="221212974" border="0" src="https://freight.cargo.site/w/1000/i/067b406665d3087f7a469f485d8664dc74295d050526f6534020fcad58076466/mini_magick20241104-31932-62cbu3.jpg" /> <img width="1080" height="1349" width_o="1080" height_o="1349" data-src="https://freight.cargo.site/t/original/i/0c76c73ecdb322026d8ce4e9571bbf899d3b5b3b56995e7fe92d2737e8732215/mini_magick20241104-31932-xwayvf.jpg" data-mid="221212976" border="0" src="https://freight.cargo.site/w/1000/i/0c76c73ecdb322026d8ce4e9571bbf899d3b5b3b56995e7fe92d2737e8732215/mini_magick20241104-31932-xwayvf.jpg" /> <img width="1080" height="1350" width_o="1080" height_o="1350" data-src="https://freight.cargo.site/t/original/i/50fd084909ec68c11ef17c09ecc5c2ee182f4843d360e79805ab55a94170e4c7/gif_social-verse_1-grainy.gif" data-mid="221212968" border="0" src="https://freight.cargo.site/w/1000/i/50fd084909ec68c11ef17c09ecc5c2ee182f4843d360e79805ab55a94170e4c7/gif_social-verse_1-grainy.gif" /> <img width="1080" height="1350" width_o="1080" height_o="1350" data-src="https://freight.cargo.site/t/original/i/dd0ec9abd81b9fbdfd1b4da84377de18304c3b5fcf84d905ea2760b796e31b4e/mini_magick20241104-31932-i37pvy.jpg" data-mid="221214604" border="0" src="https://freight.cargo.site/w/1000/i/dd0ec9abd81b9fbdfd1b4da84377de18304c3b5fcf84d905ea2760b796e31b4e/mini_magick20241104-31932-i37pvy.jpg" /> <img width="3072" height="4096" width_o="3072" height_o="4096" data-src="https://freight.cargo.site/t/original/i/091fc65d9e76653826fec16fddaa597606c8e993582edba302fc785735c9b155/rubenmneves3.jpg" data-mid="221169385" border="0" src="https://freight.cargo.site/w/1000/i/091fc65d9e76653826fec16fddaa597606c8e993582edba302fc785735c9b155/rubenmneves3.jpg" /> <img width="2298" height="3063" width_o="2298" height_o="3063" data-src="https://freight.cargo.site/t/original/i/bddebf89be02be3f2c995dfa0e073e21eb2f400aac0344f7bb18cf63a8f5578f/IMG20241015102620_edited.jpg" data-mid="221214476" border="0" src="https://freight.cargo.site/w/1000/i/bddebf89be02be3f2c995dfa0e073e21eb2f400aac0344f7bb18cf63a8f5578f/IMG20241015102620_edited.jpg" /> <img width="3024" height="4032" width_o="3024" height_o="4032" data-src="https://freight.cargo.site/t/original/i/d5329c3c743c74336cc46fe5460c4ecdd7dc01721071ee95c638ad243928cca0/umtaldejoao_2.JPG" data-mid="221214591" border="0" src="https://freight.cargo.site/w/1000/i/d5329c3c743c74336cc46fe5460c4ecdd7dc01721071ee95c638ad243928cca0/umtaldejoao_2.JPG" /> <img width="203" height="360" width_o="203" height_o="360" data-src="https://freight.cargo.site/t/original/i/294c8e13b26f5e526da7737ded602b37a38533f8d7a9b16ea864702ea77242e6/THOR_short2.gif" data-mid="221168893" border="0" src="https://freight.cargo.site/w/203/i/294c8e13b26f5e526da7737ded602b37a38533f8d7a9b16ea864702ea77242e6/THOR_short2.gif" /> <img width="2214" height="2953" width_o="2214" height_o="2953" data-src="https://freight.cargo.site/t/original/i/ea1543dc6da25718cf96d7496f1ef1317a469a02f5c2cfca827962e8fc0d0c62/IMG20241015102156_edited.jpg" data-mid="221214382" border="0" src="https://freight.cargo.site/w/1000/i/ea1543dc6da25718cf96d7496f1ef1317a469a02f5c2cfca827962e8fc0d0c62/IMG20241015102156_edited.jpg" /> <img width="1080" height="1080" width_o="1080" height_o="1080" data-src="https://freight.cargo.site/t/original/i/100486d05fe36b56cf0c723135115ce0c154cf9f2a614b4c92c97d250a99bea5/mini_magick20241104-32263-rwp0qf.jpg" data-mid="221215129" border="0" src="https://freight.cargo.site/w/1000/i/100486d05fe36b56cf0c723135115ce0c154cf9f2a614b4c92c97d250a99bea5/mini_magick20241104-32263-rwp0qf.jpg" /> <img width="1080" height="1081" width_o="1080" height_o="1081" data-src="https://freight.cargo.site/t/original/i/6337827c6180305a4e97d9f8e51f1341dab00c85548516894a025ab7edd277ef/mini_magick20241104-32263-gfbz2l.jpg" data-mid="221215139" border="0" src="https://freight.cargo.site/w/1000/i/6337827c6180305a4e97d9f8e51f1341dab00c85548516894a025ab7edd277ef/mini_magick20241104-32263-gfbz2l.jpg" /> <img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/f3b81cf7c4a45b51c193ef06ce74fe1e189aea0cf90bd8fd10e0215b87afd836/gif_social-verse_VOGUE.gif" data-mid="222449441" border="0" src="https://freight.cargo.site/w/1000/i/f3b81cf7c4a45b51c193ef06ce74fe1e189aea0cf90bd8fd10e0215b87afd836/gif_social-verse_VOGUE.gif" /> <img width="3875" height="5551" width_o="3875" height_o="5551" data-src="https://freight.cargo.site/t/original/i/14a3c1640fd73444f94bbd0549348e6fd732c27ba377b813688cdbb748f288ce/TIM01388.jpg" data-mid="227688572" border="0" src="https://freight.cargo.site/w/1000/i/14a3c1640fd73444f94bbd0549348e6fd732c27ba377b813688cdbb748f288ce/TIM01388.jpg" /> <img width="4000" height="6000" width_o="4000" height_o="6000" data-src="https://freight.cargo.site/t/original/i/3100a8bfbce079b1a85a847a21038f205dab380b3caec91d1e13e2a64a4dbbeb/TIM01721.jpg" data-mid="227688576" border="0" src="https://freight.cargo.site/w/1000/i/3100a8bfbce079b1a85a847a21038f205dab380b3caec91d1e13e2a64a4dbbeb/TIM01721.jpg" /> <img width="1080" height="1920" width_o="1080" height_o="1920" data-src="https://freight.cargo.site/t/original/i/39fe30d776f8d829d0fc52163cbe20739d0b0480c24d8782e443989954220cd3/ruben_short4.gif" data-mid="221168873" border="0" src="https://freight.cargo.site/w/1000/i/39fe30d776f8d829d0fc52163cbe20739d0b0480c24d8782e443989954220cd3/ruben_short4.gif" /> <img width="2910" height="3880" width_o="2910" height_o="3880" data-src="https://freight.cargo.site/t/original/i/a6b55a25da1e3d74d335865dd40457b0f2395b080496c874d4ae6b46684b74f9/hugoavidal2.jpg" data-mid="221214804" border="0" src="https://freight.cargo.site/w/1000/i/a6b55a25da1e3d74d335865dd40457b0f2395b080496c874d4ae6b46684b74f9/hugoavidal2.jpg" /> https://mariadino.work/The-Socialverse-SP Thu, 07 Nov 2024 13:33:29 +0000 Maria Bernardino https://mariadino.work/The-Socialverse-SP <img width="1500" height="955" width_o="1500" height_o="955" data-src="https://freight.cargo.site/t/original/i/9d01f681b4a55ff39d7695a32b2162e096aa1da02d0030d9e7fa2bfd8c7c943e/imagem_SM-SPAIN_1.png" data-mid="227689915" border="0" src="https://freight.cargo.site/w/1000/i/9d01f681b4a55ff39d7695a32b2162e096aa1da02d0030d9e7fa2bfd8c7c943e/imagem_SM-SPAIN_1.png" /> The Socialverse Spain Tailoring content to each channel’s unique audience and ensuring that every post reflects OPPO’s innovation and brand values. The focus is on creating engaging, visually compelling campaigns that not only capture attention but foster meaningful connections with OPPO Spain’s community by strengthening its presence in the digital space. Project Type:Social Media Strategy Brand Designer Strategy OPPO Spain adapts content to each platform’s audience, reflecting innovation and creativity while strengthening its bond with a vibrant community. Role:Strategic PlannerBrand Design Manager KOL &amp; Content Creators Manager Approach The concept relies on creating visually stimulating campaigns that grab attention and forge meaningful connections. Visually striking campaigns and platform trends highlight OPPO Community voices, building connections and celebrating their creativity. Results This approach boosts engagement, deepens brand love, and empowers the OPPO Community to amplify the brand’s message in a dynamic digital space. <img width="1080" height="1350" width_o="1080" height_o="1350" data-src="https://freight.cargo.site/t/original/i/f59c84ff3390c8fd7e9f4c0fbc40fd27aba069d6c731d31bccbc9793e02cda66/gif_social-verse_spain1.gif" data-mid="221338205" border="0" src="https://freight.cargo.site/w/1000/i/f59c84ff3390c8fd7e9f4c0fbc40fd27aba069d6c731d31bccbc9793e02cda66/gif_social-verse_spain1.gif" /> <img width="2048" height="1536" width_o="2048" height_o="1536" data-src="https://freight.cargo.site/t/original/i/919eafca293ef6ea8c46bfc0bdd4b4f1eb7a9351bcf2c03215e20ed83c17a68f/Spain-.jpg" data-mid="221985744" border="0" src="https://freight.cargo.site/w/1000/i/919eafca293ef6ea8c46bfc0bdd4b4f1eb7a9351bcf2c03215e20ed83c17a68f/Spain-.jpg" /> <img width="203" height="360" width_o="203" height_o="360" data-src="https://freight.cargo.site/t/original/i/61540c7f076ce5c3c5127f03d15e8694419c723f756b652d02c6ad58fc2dfec6/marcos_gif1-grainy.gif" data-mid="221402112" border="0" src="https://freight.cargo.site/w/203/i/61540c7f076ce5c3c5127f03d15e8694419c723f756b652d02c6ad58fc2dfec6/marcos_gif1-grainy.gif" /> <img width="6336" height="7920" width_o="6336" height_o="7920" data-src="https://freight.cargo.site/t/original/i/4bb7dca8582f81c68097326dacdf49f6c28240341076f32c2352ad713a1789f7/DSC02816.jpg" data-mid="221982041" border="0" src="https://freight.cargo.site/w/1000/i/4bb7dca8582f81c68097326dacdf49f6c28240341076f32c2352ad713a1789f7/DSC02816.jpg" /> <img width="6336" height="9504" width_o="6336" height_o="9504" data-src="https://freight.cargo.site/t/original/i/e1c20cab22374ed955b08e8b4799141ed3f1d60c90d58580d1213e00c1623d43/DSC02841.jpg" data-mid="221982042" border="0" src="https://freight.cargo.site/w/1000/i/e1c20cab22374ed955b08e8b4799141ed3f1d60c90d58580d1213e00c1623d43/DSC02841.jpg" /> <img width="1080" height="1350" width_o="1080" height_o="1350" data-src="https://freight.cargo.site/t/original/i/c830cb4abd38f209f653d6d6238fb86e57e82bc8c5bccae05c74671293ac584d/gif_social-verse_spain2.gif" data-mid="221402116" border="0" src="https://freight.cargo.site/w/1000/i/c830cb4abd38f209f653d6d6238fb86e57e82bc8c5bccae05c74671293ac584d/gif_social-verse_spain2.gif" /> <img width="1536" height="2048" width_o="1536" height_o="2048" data-src="https://freight.cargo.site/t/original/i/3e6222aad6fa278f3bab698e869a5c927b456df9fc2969655d13fcd8d5a786e5/Spain6.jpg" data-mid="221985781" border="0" src="https://freight.cargo.site/w/1000/i/3e6222aad6fa278f3bab698e869a5c927b456df9fc2969655d13fcd8d5a786e5/Spain6.jpg" /> <img width="1639" height="2048" width_o="1639" height_o="2048" data-src="https://freight.cargo.site/t/original/i/797d17cc6a223edaab7052473535788c5dc374afd6e1b2d4577ac2a4bc4eb40d/Spain2.jpg" data-mid="221985778" border="0" src="https://freight.cargo.site/w/1000/i/797d17cc6a223edaab7052473535788c5dc374afd6e1b2d4577ac2a4bc4eb40d/Spain2.jpg" /> <img width="1536" height="2048" width_o="1536" height_o="2048" data-src="https://freight.cargo.site/t/original/i/b72e9ee349080fc25178ac6c051550e6f86501d11a6e12d61e909e45869ad191/Spain3.jpg" data-mid="221985779" border="0" src="https://freight.cargo.site/w/1000/i/b72e9ee349080fc25178ac6c051550e6f86501d11a6e12d61e909e45869ad191/Spain3.jpg" /> <img width="1536" height="2048" width_o="1536" height_o="2048" data-src="https://freight.cargo.site/t/original/i/f0812f9289ab9eb2d2d87d78568af03cf69854a20781f80d4559c3ebd7c4a943/Spain4.jpg" data-mid="221985780" border="0" src="https://freight.cargo.site/w/1000/i/f0812f9289ab9eb2d2d87d78568af03cf69854a20781f80d4559c3ebd7c4a943/Spain4.jpg" /> <img width="3072" height="4096" width_o="3072" height_o="4096" data-src="https://freight.cargo.site/t/original/i/5c5b319c84e19914b8ba88c20d5697cec4fa173a9a6df2a2484489e74d2b8324/2024-10-21-16-34-03-248.jpg" data-mid="221986146" border="0" src="https://freight.cargo.site/w/1000/i/5c5b319c84e19914b8ba88c20d5697cec4fa173a9a6df2a2484489e74d2b8324/2024-10-21-16-34-03-248.jpg" /> <img width="3072" height="4096" width_o="3072" height_o="4096" data-src="https://freight.cargo.site/t/original/i/f811a3587dabb8561b570a560e780271a1b98dae6adb43e2bc79b13187e408bb/2024-10-21-16-34-27-983.jpg" data-mid="221986148" border="0" src="https://freight.cargo.site/w/1000/i/f811a3587dabb8561b570a560e780271a1b98dae6adb43e2bc79b13187e408bb/2024-10-21-16-34-27-983.jpg" /> <img width="3072" height="4096" width_o="3072" height_o="4096" data-src="https://freight.cargo.site/t/original/i/5c5b319c84e19914b8ba88c20d5697cec4fa173a9a6df2a2484489e74d2b8324/2024-10-21-16-34-03-248.jpg" data-mid="221986146" border="0" src="https://freight.cargo.site/w/1000/i/5c5b319c84e19914b8ba88c20d5697cec4fa173a9a6df2a2484489e74d2b8324/2024-10-21-16-34-03-248.jpg" /> <img width="3072" height="4096" width_o="3072" height_o="4096" data-src="https://freight.cargo.site/t/original/i/f811a3587dabb8561b570a560e780271a1b98dae6adb43e2bc79b13187e408bb/2024-10-21-16-34-27-983.jpg" data-mid="221986148" border="0" src="https://freight.cargo.site/w/1000/i/f811a3587dabb8561b570a560e780271a1b98dae6adb43e2bc79b13187e408bb/2024-10-21-16-34-27-983.jpg" /> <img width="3072" height="4096" width_o="3072" height_o="4096" data-src="https://freight.cargo.site/t/original/i/5c5b319c84e19914b8ba88c20d5697cec4fa173a9a6df2a2484489e74d2b8324/2024-10-21-16-34-03-248.jpg" data-mid="221986146" border="0" src="https://freight.cargo.site/w/1000/i/5c5b319c84e19914b8ba88c20d5697cec4fa173a9a6df2a2484489e74d2b8324/2024-10-21-16-34-03-248.jpg" /> <img width="3072" height="4096" width_o="3072" height_o="4096" data-src="https://freight.cargo.site/t/original/i/f811a3587dabb8561b570a560e780271a1b98dae6adb43e2bc79b13187e408bb/2024-10-21-16-34-27-983.jpg" data-mid="221986148" border="0" src="https://freight.cargo.site/w/1000/i/f811a3587dabb8561b570a560e780271a1b98dae6adb43e2bc79b13187e408bb/2024-10-21-16-34-27-983.jpg" /> <img width="1440" height="1800" width_o="1440" height_o="1800" data-src="https://freight.cargo.site/t/original/i/ec026b2a605a88342ac970751970c5287a8e6b0501092ff62c939ee908e8e80e/gif_social-verse_spain4.gif" data-mid="221985735" border="0" src="https://freight.cargo.site/w/1000/i/ec026b2a605a88342ac970751970c5287a8e6b0501092ff62c939ee908e8e80e/gif_social-verse_spain4.gif" /> <img width="2160" height="3240" width_o="2160" height_o="3240" data-src="https://freight.cargo.site/t/original/i/32c63d4b726e5fe37199cd59b566530ee9a176927ae5b668b2f3a08ea577488e/2K3A3314-Editar.jpg" data-mid="221986421" border="0" src="https://freight.cargo.site/w/1000/i/32c63d4b726e5fe37199cd59b566530ee9a176927ae5b668b2f3a08ea577488e/2K3A3314-Editar.jpg" /> <img width="2160" height="3240" width_o="2160" height_o="3240" data-src="https://freight.cargo.site/t/original/i/281572518c8933e76a8ee70eebe741f7e7dd215febf7ae1d3a36fa94a2507837/2K3A3308.jpg" data-mid="221986416" border="0" src="https://freight.cargo.site/w/1000/i/281572518c8933e76a8ee70eebe741f7e7dd215febf7ae1d3a36fa94a2507837/2K3A3308.jpg" /> <img width="2160" height="3240" width_o="2160" height_o="3240" data-src="https://freight.cargo.site/t/original/i/fbeb1d88d039d1209df6c17f684dc31217616435c5e9fc9b31bb30055e355ff3/2K3A3324-Editar.jpg" data-mid="221986426" border="0" src="https://freight.cargo.site/w/1000/i/fbeb1d88d039d1209df6c17f684dc31217616435c5e9fc9b31bb30055e355ff3/2K3A3324-Editar.jpg" /> <img width="6336" height="9504" width_o="6336" height_o="9504" data-src="https://freight.cargo.site/t/original/i/fb902d996e1902f57f27a5a3bde0d143ca543bd8d2ead0d3b0cd9aa9e8c3dc80/DSC02772.jpg" data-mid="221986541" border="0" src="https://freight.cargo.site/w/1000/i/fb902d996e1902f57f27a5a3bde0d143ca543bd8d2ead0d3b0cd9aa9e8c3dc80/DSC02772.jpg" /> <img width="2000" height="3000" width_o="2000" height_o="3000" data-src="https://freight.cargo.site/t/original/i/170daccb9ad51289ec95b1889a488886aef57d09b3a2111f5f3b0ea9e33b8397/gif_social-verse_spain5-grainy.gif" data-mid="222066569" border="0" src="https://freight.cargo.site/w/1000/i/170daccb9ad51289ec95b1889a488886aef57d09b3a2111f5f3b0ea9e33b8397/gif_social-verse_spain5-grainy.gif" /> <img width="2000" height="3000" width_o="2000" height_o="3000" data-src="https://freight.cargo.site/t/original/i/80857d7237a9b721ec4d7bfb37b77c943468b4a527d3eb1cbe4578a0589177e7/gif_social-verse_spain6-grainy.gif" data-mid="222066570" border="0" src="https://freight.cargo.site/w/1000/i/80857d7237a9b721ec4d7bfb37b77c943468b4a527d3eb1cbe4578a0589177e7/gif_social-verse_spain6-grainy.gif" /> <img width="3024" height="4032" width_o="3024" height_o="4032" data-src="https://freight.cargo.site/t/original/i/029791bb231916e2d8c3132783a607a5294f34b4fab747902229c44fed9bafb6/IMG_7723.JPG" data-mid="221986649" border="0" src="https://freight.cargo.site/w/1000/i/029791bb231916e2d8c3132783a607a5294f34b4fab747902229c44fed9bafb6/IMG_7723.JPG" /> <img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/e1a209d5c6eec386d412fb28718386201a19e27531eb145dafa9b71fc0ae1a54/video2.gif" data-mid="222068319" border="0" src="https://freight.cargo.site/w/1000/i/e1a209d5c6eec386d412fb28718386201a19e27531eb145dafa9b71fc0ae1a54/video2.gif" /> <img width="500" height="750" width_o="500" height_o="750" data-src="https://freight.cargo.site/t/original/i/9116ef760621006a79e3a7ef5d0ef1148ad374bc1eebb1c1426a6887c9b4567a/image.png" data-mid="222068443" border="0" src="https://freight.cargo.site/w/500/i/9116ef760621006a79e3a7ef5d0ef1148ad374bc1eebb1c1426a6887c9b4567a/image.png" /> <img width="2000" height="1000" width_o="2000" height_o="1000" data-src="https://freight.cargo.site/t/original/i/40ffe49456542c0d7c007406f5a17e706cd6e8bcb02d3fe000f825b63032fce0/gif_social-verse_spain3-grainy.gif" data-mid="221402209" border="0" src="https://freight.cargo.site/w/1000/i/40ffe49456542c0d7c007406f5a17e706cd6e8bcb02d3fe000f825b63032fce0/gif_social-verse_spain3-grainy.gif" /> <img width="3000" height="4000" width_o="3000" height_o="4000" data-src="https://freight.cargo.site/t/original/i/c03320a1035be126759a63be2e45b705548b82b4702eab4891f5dc52b4634c60/AGC9.2JASON_20250221_164505883.-ZEISS.jpg" data-mid="227707334" border="0" src="https://freight.cargo.site/w/1000/i/c03320a1035be126759a63be2e45b705548b82b4702eab4891f5dc52b4634c60/AGC9.2JASON_20250221_164505883.-ZEISS.jpg" /> <img width="1600" height="2400" width_o="1600" height_o="2400" data-src="https://freight.cargo.site/t/original/i/3196e31c37517bfd4e3fc595c485ebde959775053a6bdc555a1638a31000c9e8/250214_OPPORENO13SERIES-90.jpg" data-mid="227707333" border="0" src="https://freight.cargo.site/w/1000/i/3196e31c37517bfd4e3fc595c485ebde959775053a6bdc555a1638a31000c9e8/250214_OPPORENO13SERIES-90.jpg" /> <img width="3072" height="4096" width_o="3072" height_o="4096" data-src="https://freight.cargo.site/t/original/i/eb5038fa3aa56747adb992481115bc74efadcb02ca5d414d13b42196e32fb03c/IMG_20241230_005612.jpg" data-mid="227708604" border="0" src="https://freight.cargo.site/w/1000/i/eb5038fa3aa56747adb992481115bc74efadcb02ca5d414d13b42196e32fb03c/IMG_20241230_005612.jpg" /> <img width="1600" height="2400" width_o="1600" height_o="2400" data-src="https://freight.cargo.site/t/original/i/3059d5995c2ab775f6d728c1ee060738b8dbb5633cfeb2c0417e1d8da68bd987/250214_OPPORENO13SERIES-20.jpg" data-mid="227707332" border="0" src="https://freight.cargo.site/w/1000/i/3059d5995c2ab775f6d728c1ee060738b8dbb5633cfeb2c0417e1d8da68bd987/250214_OPPORENO13SERIES-20.jpg" /> <img width="1903" height="2537" width_o="1903" height_o="2537" data-src="https://freight.cargo.site/t/original/i/dbcd86c1dcd6b0e1eedc279d409b1c5b160bd44ab64f75e30b79da40dd81af7d/IMG_20250121_173047.jpg" data-mid="227708251" border="0" src="https://freight.cargo.site/w/1000/i/dbcd86c1dcd6b0e1eedc279d409b1c5b160bd44ab64f75e30b79da40dd81af7d/IMG_20250121_173047.jpg" /> <img width="1600" height="2400" width_o="1600" height_o="2400" data-src="https://freight.cargo.site/t/original/i/e477ed5771c8a799ee7d562c5410c7727857629e4d16df1d3705fb25dd222149/250214_OPPORENO13SERIES-3.jpg" data-mid="227707331" border="0" src="https://freight.cargo.site/w/1000/i/e477ed5771c8a799ee7d562c5410c7727857629e4d16df1d3705fb25dd222149/250214_OPPORENO13SERIES-3.jpg" /> <img width="1930" height="2570" width_o="1930" height_o="2570" data-src="https://freight.cargo.site/t/original/i/f4a108f237883747ca501d1de7eb04d66074d4d1fd2595bc5999c301072463b2/IMG_20250111_144351.jpg" data-mid="227709400" border="0" src="https://freight.cargo.site/w/1000/i/f4a108f237883747ca501d1de7eb04d66074d4d1fd2595bc5999c301072463b2/IMG_20250111_144351.jpg" /> <img width="4056" height="3064" width_o="4056" height_o="3064" data-src="https://freight.cargo.site/t/original/i/cd8a337ea93213b3f2549cc43b8c61a484d2837a3c2b84c68c14c03dc11484b8/IMG_20241218_183813.jpg" data-mid="227707339" border="0" src="https://freight.cargo.site/w/1000/i/cd8a337ea93213b3f2549cc43b8c61a484d2837a3c2b84c68c14c03dc11484b8/IMG_20241218_183813.jpg" /> <img width="4056" height="3064" width_o="4056" height_o="3064" data-src="https://freight.cargo.site/t/original/i/cd8a337ea93213b3f2549cc43b8c61a484d2837a3c2b84c68c14c03dc11484b8/IMG_20241218_183813.jpg" data-mid="227707339" border="0" src="https://freight.cargo.site/w/1000/i/cd8a337ea93213b3f2549cc43b8c61a484d2837a3c2b84c68c14c03dc11484b8/IMG_20241218_183813.jpg" /> <img width="4056" height="3064" width_o="4056" height_o="3064" data-src="https://freight.cargo.site/t/original/i/cd8a337ea93213b3f2549cc43b8c61a484d2837a3c2b84c68c14c03dc11484b8/IMG_20241218_183813.jpg" data-mid="227707339" border="0" src="https://freight.cargo.site/w/1000/i/cd8a337ea93213b3f2549cc43b8c61a484d2837a3c2b84c68c14c03dc11484b8/IMG_20241218_183813.jpg" /> <img width="4056" height="3064" width_o="4056" height_o="3064" data-src="https://freight.cargo.site/t/original/i/cd8a337ea93213b3f2549cc43b8c61a484d2837a3c2b84c68c14c03dc11484b8/IMG_20241218_183813.jpg" data-mid="227707339" border="0" src="https://freight.cargo.site/w/1000/i/cd8a337ea93213b3f2549cc43b8c61a484d2837a3c2b84c68c14c03dc11484b8/IMG_20241218_183813.jpg" /> <img width="4056" height="3064" width_o="4056" height_o="3064" data-src="https://freight.cargo.site/t/original/i/cd8a337ea93213b3f2549cc43b8c61a484d2837a3c2b84c68c14c03dc11484b8/IMG_20241218_183813.jpg" data-mid="227707339" border="0" src="https://freight.cargo.site/w/1000/i/cd8a337ea93213b3f2549cc43b8c61a484d2837a3c2b84c68c14c03dc11484b8/IMG_20241218_183813.jpg" /> <img width="3000" height="4000" width_o="3000" height_o="4000" data-src="https://freight.cargo.site/t/original/i/178edaa1d1cd714dba813e5f6ad709cf2183f618ebca9a5f355f2792bbe0533b/AGC9.2JASON_20250222_161136241.-ZEISS.jpg" data-mid="227707335" border="0" src="https://freight.cargo.site/w/1000/i/178edaa1d1cd714dba813e5f6ad709cf2183f618ebca9a5f355f2792bbe0533b/AGC9.2JASON_20250222_161136241.-ZEISS.jpg" /> <img width="999" height="1776" width_o="999" height_o="1776" data-src="https://freight.cargo.site/t/original/i/2c3e825b67fd769a95eaccc2d67efa1c59741a5fca9d3ad61b88632345e588e3/2025_0209_17284200.jpg" data-mid="227708510" border="0" src="https://freight.cargo.site/w/999/i/2c3e825b67fd769a95eaccc2d67efa1c59741a5fca9d3ad61b88632345e588e3/2025_0209_17284200.jpg" /> <img width="3000" height="4000" width_o="3000" height_o="4000" data-src="https://freight.cargo.site/t/original/i/178edaa1d1cd714dba813e5f6ad709cf2183f618ebca9a5f355f2792bbe0533b/AGC9.2JASON_20250222_161136241.-ZEISS.jpg" data-mid="227707335" border="0" src="https://freight.cargo.site/w/1000/i/178edaa1d1cd714dba813e5f6ad709cf2183f618ebca9a5f355f2792bbe0533b/AGC9.2JASON_20250222_161136241.-ZEISS.jpg" /> https://mariadino.work/OPPOxMOT Wed, 11 Oct 2023 15:55:12 +0000 Maria Bernardino https://mariadino.work/OPPOxMOT OPPOxMOT While attending festivals, users create or share content on social media with almost as much enthusiasm as attending the festival itself. This provides a great opportunity to showcase a phone's capabilities in synergy with people's natural ways. Project Type: Festival Experience Brand Activation Strategy The strategic placement of OPPO within the Portuguese zeitgeist, especially the Gen Z market. This has helped place OPPO as a revered brand through landmark events such as RFM SOMNII, one of the largest beach festivals in Europe, and BR FEST, the largest Brazilian cultural and musical festival in Portugal, which is very popular with Gen Z. Role:Strategic Planner Brand Designer in Festival ContextSocial Media Manager Approach To allow festival-goers to hone their content creation with a professional touch. Everything from professional photo shooting to interactive video shooting was powered by the OPPO Reno10 series and complemented with a lounge space and fast-charging stations, outdoing the competition. Event Management: MOT - Memories of Tomorrow Results By seamlessly blending into festival content, OPPO was organically recognized as one of the most innovative brands on the market.&nbsp;The initiation reached over 255k people, gained over 280k impressions, and attracted 3,578 engagements in four days alone. Gen Z recognition of OPPO was strongly enhanced, forging a firm relationship with the upcoming generation. <img width="8000" height="5100" width_o="8000" height_o="5100" data-src="https://freight.cargo.site/t/original/i/6c6ff8a20dc960a7bdeaca38cd3e85a1ebb807046155a28fc8ebca3e535f0979/board_OPPO-CONTENT-SPOT_final.jpg" data-mid="208493341" border="0" src="https://freight.cargo.site/w/1000/i/6c6ff8a20dc960a7bdeaca38cd3e85a1ebb807046155a28fc8ebca3e535f0979/board_OPPO-CONTENT-SPOT_final.jpg" /> <img width="1920" height="486" width_o="1920" height_o="486" data-src="https://freight.cargo.site/t/original/i/7ab69d6705038c258da0deb4eb4c2536353eda92dae1360d37c0498a09ab224f/gif-digital-content_OPPOxMOT_1.2.gif" data-mid="220470905" border="0" src="https://freight.cargo.site/w/1000/i/7ab69d6705038c258da0deb4eb4c2536353eda92dae1360d37c0498a09ab224f/gif-digital-content_OPPOxMOT_1.2.gif" /> <img width="3600" height="2400" width_o="3600" height_o="2400" data-src="https://freight.cargo.site/t/original/i/f534bbd00eabed61fd7fbeee0623cd950eb58d0de9d83d8b24e21c2c572f7676/MOT-_-OPPO_Evidence-report.jpg" data-mid="193395762" border="0" src="https://freight.cargo.site/w/1000/i/f534bbd00eabed61fd7fbeee0623cd950eb58d0de9d83d8b24e21c2c572f7676/MOT-_-OPPO_Evidence-report.jpg" /> <img width="1638" height="2048" width_o="1638" height_o="2048" data-src="https://freight.cargo.site/t/original/i/093b564e765b4e7c4c58fc8fd0f601e2ac71f2120c54e14974919103b1cb54ed/MOT-_-OPPO_Evidence-report8.jpg" data-mid="193395591" border="0" src="https://freight.cargo.site/w/1000/i/093b564e765b4e7c4c58fc8fd0f601e2ac71f2120c54e14974919103b1cb54ed/MOT-_-OPPO_Evidence-report8.jpg" /> <img width="1638" height="2048" width_o="1638" height_o="2048" data-src="https://freight.cargo.site/t/original/i/22032bb91b1cc5675e8cf2bfb53e826cc7e9a52c0ce7f7bbd3fc0a6df2f204f7/MOT-_-OPPO_Evidence-report7.jpg" data-mid="193395586" border="0" src="https://freight.cargo.site/w/1000/i/22032bb91b1cc5675e8cf2bfb53e826cc7e9a52c0ce7f7bbd3fc0a6df2f204f7/MOT-_-OPPO_Evidence-report7.jpg" /> <img width="2048" height="1365" width_o="2048" height_o="1365" data-src="https://freight.cargo.site/t/original/i/7eb2d581d3882bdd57ad40b5edcdbaafb5cbad6d1b91c4e2e880ae343a61756b/MOT-_-OPPO_Evidence-report.jpg" data-mid="220469350" border="0" src="https://freight.cargo.site/w/1000/i/7eb2d581d3882bdd57ad40b5edcdbaafb5cbad6d1b91c4e2e880ae343a61756b/MOT-_-OPPO_Evidence-report.jpg" /> <img width="2048" height="1365" width_o="2048" height_o="1365" data-src="https://freight.cargo.site/t/original/i/a349ea28e253aa8d31d39758de3e315e47a97f5796fb06548b3f2e36bdadd2ca/gif-digital-content_OPPOxMOT_2.gif" data-mid="220469344" border="0" src="https://freight.cargo.site/w/1000/i/a349ea28e253aa8d31d39758de3e315e47a97f5796fb06548b3f2e36bdadd2ca/gif-digital-content_OPPOxMOT_2.gif" /> <img width="2048" height="1365" width_o="2048" height_o="1365" data-src="https://freight.cargo.site/t/original/i/7eb2d581d3882bdd57ad40b5edcdbaafb5cbad6d1b91c4e2e880ae343a61756b/MOT-_-OPPO_Evidence-report.jpg" data-mid="220469350" border="0" src="https://freight.cargo.site/w/1000/i/7eb2d581d3882bdd57ad40b5edcdbaafb5cbad6d1b91c4e2e880ae343a61756b/MOT-_-OPPO_Evidence-report.jpg" /> <img width="1800" height="1200" width_o="1800" height_o="1200" data-src="https://freight.cargo.site/t/original/i/b55c6d3d6a618e35d9eb58a9b1ffe081bf876239d0c3d0fe9d1c97e91b689cb7/A7409117.jpg" data-mid="220471216" border="0" src="https://freight.cargo.site/w/1000/i/b55c6d3d6a618e35d9eb58a9b1ffe081bf876239d0c3d0fe9d1c97e91b689cb7/A7409117.jpg" /> <img width="3072" height="4096" width_o="3072" height_o="4096" data-src="https://freight.cargo.site/t/original/i/72775cc600eb987732a37e18ef9dd530e308c989a2527d6dea80531b764085c9/gif-digital-content_OPPOxMOT_people2-grainy.gif" data-mid="220505108" border="0" src="https://freight.cargo.site/w/1000/i/72775cc600eb987732a37e18ef9dd530e308c989a2527d6dea80531b764085c9/gif-digital-content_OPPOxMOT_people2-grainy.gif" /> <img width="3072" height="4096" width_o="3072" height_o="4096" data-src="https://freight.cargo.site/t/original/i/583dfdf28d5b86ba86196f6902b979625b468b93c7992d0871e9e27119f78a63/image-digital-content_OPPOxMOT_people1-grainy.png" data-mid="220503906" border="0" src="https://freight.cargo.site/w/1000/i/583dfdf28d5b86ba86196f6902b979625b468b93c7992d0871e9e27119f78a63/image-digital-content_OPPOxMOT_people1-grainy.png" /> <img width="3936" height="2624" width_o="3936" height_o="2624" data-src="https://freight.cargo.site/t/original/i/5a0cf97088bbe7d87a3cd46ed02b65a00fe69a6050f7fbc30bef4b130a95347c/MOT-_-OPPO_Evidence-report3.jpg" data-mid="220470987" border="0" src="https://freight.cargo.site/w/1000/i/5a0cf97088bbe7d87a3cd46ed02b65a00fe69a6050f7fbc30bef4b130a95347c/MOT-_-OPPO_Evidence-report3.jpg" /> <img width="3936" height="2624" width_o="3936" height_o="2624" data-src="https://freight.cargo.site/t/original/i/5a0cf97088bbe7d87a3cd46ed02b65a00fe69a6050f7fbc30bef4b130a95347c/MOT-_-OPPO_Evidence-report3.jpg" data-mid="220470987" border="0" src="https://freight.cargo.site/w/1000/i/5a0cf97088bbe7d87a3cd46ed02b65a00fe69a6050f7fbc30bef4b130a95347c/MOT-_-OPPO_Evidence-report3.jpg" /> <img width="3936" height="2624" width_o="3936" height_o="2624" data-src="https://freight.cargo.site/t/original/i/5a0cf97088bbe7d87a3cd46ed02b65a00fe69a6050f7fbc30bef4b130a95347c/MOT-_-OPPO_Evidence-report3.jpg" data-mid="220470987" border="0" src="https://freight.cargo.site/w/1000/i/5a0cf97088bbe7d87a3cd46ed02b65a00fe69a6050f7fbc30bef4b130a95347c/MOT-_-OPPO_Evidence-report3.jpg" /> <img width="3936" height="2624" width_o="3936" height_o="2624" data-src="https://freight.cargo.site/t/original/i/5a0cf97088bbe7d87a3cd46ed02b65a00fe69a6050f7fbc30bef4b130a95347c/MOT-_-OPPO_Evidence-report3.jpg" data-mid="220470987" border="0" src="https://freight.cargo.site/w/1000/i/5a0cf97088bbe7d87a3cd46ed02b65a00fe69a6050f7fbc30bef4b130a95347c/MOT-_-OPPO_Evidence-report3.jpg" /> <img width="1638" height="2048" width_o="1638" height_o="2048" data-src="https://freight.cargo.site/t/original/i/67e34d7b469f4be26539cd20afc34ad70e1a0bba8c34bef22cb9fd3d361c4574/MOT-_-OPPO_Evidence-report10.jpg" data-mid="193395600" border="0" src="https://freight.cargo.site/w/1000/i/67e34d7b469f4be26539cd20afc34ad70e1a0bba8c34bef22cb9fd3d361c4574/MOT-_-OPPO_Evidence-report10.jpg" /> <img width="1800" height="1200" width_o="1800" height_o="1200" data-src="https://freight.cargo.site/t/original/i/8bd8adfb0ffb64317df4efe828f24909a3725895f6db7ca8c960f4fbc0d5bf80/MOT-_-OPPO_Evidence-report6.jpg" data-mid="193395585" border="0" src="https://freight.cargo.site/w/1000/i/8bd8adfb0ffb64317df4efe828f24909a3725895f6db7ca8c960f4fbc0d5bf80/MOT-_-OPPO_Evidence-report6.jpg" /> <img width="1638" height="2048" width_o="1638" height_o="2048" data-src="https://freight.cargo.site/t/original/i/799acab2db0770f223786c76cafcdf3aa153d3cc2a13ad56902d64e84892d5c6/MOT-_-OPPO_Evidence-report3.jpg" data-mid="193395583" border="0" src="https://freight.cargo.site/w/1000/i/799acab2db0770f223786c76cafcdf3aa153d3cc2a13ad56902d64e84892d5c6/MOT-_-OPPO_Evidence-report3.jpg" /> <img width="1638" height="2048" width_o="1638" height_o="2048" data-src="https://freight.cargo.site/t/original/i/3d1f90ff83c5ebceb0bdbb90375339168f53c0451cb52b971f506882b8c0653d/MOT-_-OPPO_Evidence-report9.jpg" data-mid="193395598" border="0" src="https://freight.cargo.site/w/1000/i/3d1f90ff83c5ebceb0bdbb90375339168f53c0451cb52b971f506882b8c0653d/MOT-_-OPPO_Evidence-report9.jpg" /> <img width="900" height="600" width_o="900" height_o="600" data-src="https://freight.cargo.site/t/original/i/c88a45934d35e225799c3039be24c2ffb1f9c9bc0b96ae9224a24eb4b5229a03/MOT-_-OPPO_Evidence-report5.jpg" data-mid="193395584" border="0" src="https://freight.cargo.site/w/900/i/c88a45934d35e225799c3039be24c2ffb1f9c9bc0b96ae9224a24eb4b5229a03/MOT-_-OPPO_Evidence-report5.jpg" /> <img width="1680" height="1120" width_o="1680" height_o="1120" data-src="https://freight.cargo.site/t/original/i/cf2e8735936dc74967d972700a417b454a031e9027652b3685f134d0aee731cc/gif-digital-content_OPPOxMOT_3.gif" data-mid="220505663" border="0" src="https://freight.cargo.site/w/1000/i/cf2e8735936dc74967d972700a417b454a031e9027652b3685f134d0aee731cc/gif-digital-content_OPPOxMOT_3.gif" /> <img width="1638" height="2048" width_o="1638" height_o="2048" data-src="https://freight.cargo.site/t/original/i/e86a286e8512329e021bcbc2055a6db1538380708cc11446bc71bd82d6db7bd8/MOT-_-OPPO_Evidence-report12.jpg" data-mid="193400112" border="0" src="https://freight.cargo.site/w/1000/i/e86a286e8512329e021bcbc2055a6db1538380708cc11446bc71bd82d6db7bd8/MOT-_-OPPO_Evidence-report12.jpg" /> <img width="1638" height="2048" width_o="1638" height_o="2048" data-src="https://freight.cargo.site/t/original/i/aa252e6d44750d74af41d9e30fa8335470f6154e0498e70cba12a7f3db46eb98/MOT-_-OPPO_Evidence-report2.jpg" data-mid="193395582" border="0" src="https://freight.cargo.site/w/1000/i/aa252e6d44750d74af41d9e30fa8335470f6154e0498e70cba12a7f3db46eb98/MOT-_-OPPO_Evidence-report2.jpg" /> <img width="1638" height="2048" width_o="1638" height_o="2048" data-src="https://freight.cargo.site/t/original/i/22032bb91b1cc5675e8cf2bfb53e826cc7e9a52c0ce7f7bbd3fc0a6df2f204f7/MOT-_-OPPO_Evidence-report7.jpg" data-mid="193395586" border="0" src="https://freight.cargo.site/w/1000/i/22032bb91b1cc5675e8cf2bfb53e826cc7e9a52c0ce7f7bbd3fc0a6df2f204f7/MOT-_-OPPO_Evidence-report7.jpg" /> <img width="3072" height="4096" width_o="3072" height_o="4096" data-src="https://freight.cargo.site/t/original/i/89635f8d5d519edcee408ce5537dcbbafbb9ab365f912c9ea664bf5a8a7ffb61/gif-digital-content_OPPOxMOT_people1-grainy.gif" data-mid="220504828" border="0" src="https://freight.cargo.site/w/1000/i/89635f8d5d519edcee408ce5537dcbbafbb9ab365f912c9ea664bf5a8a7ffb61/gif-digital-content_OPPOxMOT_people1-grainy.gif" /> <img width="1680" height="945" width_o="1680" height_o="945" data-src="https://freight.cargo.site/t/original/i/bb23bd8b9855d38fdf8304d13c49531e3df7d8aae6410064b351aa0f5f8ad378/35A8093.jpg" data-mid="220487881" border="0" src="https://freight.cargo.site/w/1000/i/bb23bd8b9855d38fdf8304d13c49531e3df7d8aae6410064b351aa0f5f8ad378/35A8093.jpg" /> <img width="1500" height="1000" width_o="1500" height_o="1000" data-src="https://freight.cargo.site/t/original/i/8d733e19d2779642c88d60c5feee591cad1793ced4e5154de77636fc072d3887/mockup_social-media_OPPOxMOT_loop.gif" data-mid="193598075" border="0" src="https://freight.cargo.site/w/1000/i/8d733e19d2779642c88d60c5feee591cad1793ced4e5154de77636fc072d3887/mockup_social-media_OPPOxMOT_loop.gif" /> https://mariadino.work/OPPO-XMAS-Bazaar Mon, 05 Feb 2024 10:23:30 +0000 Maria Bernardino https://mariadino.work/OPPO-XMAS-Bazaar OPPO XMAS Bazaar Christmas is an important time for brands to differentiate themselves, especially among tech players trying to raise their brand awareness and reach out to more consumers. Project Type: Digital Social Media&nbsp; Strategy Make OPPO part of the Christmas decor. Building content and engagement strategies to generate buzz and promote OPPO on digital channels was the main goal, using shockingly tiny budgets to achieve it. Role:Strategic Planner Social Media Manager Approach A simple yet striking execution that helped the brand mitigate serious competition during the Christmas season. It used bold colours of the season to create a wonderful festive aura. The stop-motion style, designed with social media in mind, drew attention like no other. Christmas tree ornaments posed as phones and wearables, making the brand one of the Christmas wishes of the country. Production Agency: White Way Results A standout effort on a budget of less than 10,000 euros drew over 2.1 million impressions and 43,000 clicks, with 42,000 reach, resulting with a 7.87% click-through rate on Google Ads. All for just 4k euros of paid media. <img width="8000" height="5100" width_o="8000" height_o="5100" data-src="https://freight.cargo.site/t/original/i/98b727d4dec6ddfb93a946d7db48a72eb86bbe47fa5a84e9d7338938184a68b0/board_OPPOxXMAS-BAZAR_v2.jpg" data-mid="219957944" border="0" src="https://freight.cargo.site/w/1000/i/98b727d4dec6ddfb93a946d7db48a72eb86bbe47fa5a84e9d7338938184a68b0/board_OPPOxXMAS-BAZAR_v2.jpg" /> <img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/1a88ad6deb84f6c2bbb43c99426fb6dbcc478395525bf4a091dd068ea5ded033/gif-digital-content_OPPO-XMAS-BAZAAR-3.gif" data-mid="220253728" border="0" src="https://freight.cargo.site/w/1000/i/1a88ad6deb84f6c2bbb43c99426fb6dbcc478395525bf4a091dd068ea5ded033/gif-digital-content_OPPO-XMAS-BAZAAR-3.gif" /> <img width="8000" height="5100" width_o="8000" height_o="5100" data-src="https://freight.cargo.site/t/original/i/25f2d69bb1ba9fe124ea575622ff00a2fc520f70ebd82b429dd9737d3b3c81de/boards_paid-media_OPPO-XMAS-BAZAAR-01.jpg" data-mid="208023734" border="0" src="https://freight.cargo.site/w/1000/i/25f2d69bb1ba9fe124ea575622ff00a2fc520f70ebd82b429dd9737d3b3c81de/boards_paid-media_OPPO-XMAS-BAZAAR-01.jpg" /> <img width="8000" height="5100" width_o="8000" height_o="5100" data-src="https://freight.cargo.site/t/original/i/42740f3857e5c4746655f03d37df2ca8a74ab9ece7553737f7d0d2ed9c7c2e34/boards_paid-media_OPPO-XMAS-BAZAAR-02.jpg" data-mid="208023739" border="0" src="https://freight.cargo.site/w/1000/i/42740f3857e5c4746655f03d37df2ca8a74ab9ece7553737f7d0d2ed9c7c2e34/boards_paid-media_OPPO-XMAS-BAZAAR-02.jpg" /> <img width="8000" height="5100" width_o="8000" height_o="5100" data-src="https://freight.cargo.site/t/original/i/25f2d69bb1ba9fe124ea575622ff00a2fc520f70ebd82b429dd9737d3b3c81de/boards_paid-media_OPPO-XMAS-BAZAAR-01.jpg" data-mid="208023734" border="0" src="https://freight.cargo.site/w/1000/i/25f2d69bb1ba9fe124ea575622ff00a2fc520f70ebd82b429dd9737d3b3c81de/boards_paid-media_OPPO-XMAS-BAZAAR-01.jpg" /> <img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/f9a02f6adcd3039d72e15ac9ebcf82360d8488503e725b7ed5910597590baec8/gif-digital-content_OPPO-XMAS-BAZAAR-2.gif" data-mid="220253226" border="0" src="https://freight.cargo.site/w/1000/i/f9a02f6adcd3039d72e15ac9ebcf82360d8488503e725b7ed5910597590baec8/gif-digital-content_OPPO-XMAS-BAZAAR-2.gif" /> <img width="8000" height="5100" width_o="8000" height_o="5100" data-src="https://freight.cargo.site/t/original/i/97fd5b6e68f66947d8f180e87f162dc13f04a50a296f8c9511cbacce24265193/boards_paid-media_OPPO-XMAS-BAZAAR-03.jpg" data-mid="208590645" border="0" src="https://freight.cargo.site/w/1000/i/97fd5b6e68f66947d8f180e87f162dc13f04a50a296f8c9511cbacce24265193/boards_paid-media_OPPO-XMAS-BAZAAR-03.jpg" /> <img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/36a9f9ebeb7384d9c986c02b8e8c767e1daa24a78e8800bec6c27e237545aab9/gif-digital-content_OPPO-XMAS-BAZAAR-1.gif" data-mid="220253051" border="0" src="https://freight.cargo.site/w/1000/i/36a9f9ebeb7384d9c986c02b8e8c767e1daa24a78e8800bec6c27e237545aab9/gif-digital-content_OPPO-XMAS-BAZAAR-1.gif" />