Portuguese Cultural Anchors
With the launch of the OPPO Reno14 Series — Reno14 5G, Reno14 FS 5G, and Reno14 F 5G — the goal was to bring the brand closer to Portuguese culture. We created a campaign rooted in everyday moments, connecting technology to real life. At the heart of the message: Every instant matters. Celebrate yours.
Project Type:
Digital Content for Product Launch
Strategy
We built the campaign around three cultural themes, rolled out in phases. Each was inspired by how Portuguese people live, gather, and celebrate — aligning OPPO with authentic, local experiences. From the outset, it was designed to incorporate KOL collaborations, amplifying these stories through real voices and communities.
Role:
Strategic Planner
Brand Design Manager KOL & Activation Manager
Strategic Planner
Brand Design Manager KOL & Activation Manager
Approach
1. The Value of Everyday Things
We focused on simple, daily rituals — like meeting at the café, sharing meals in a tasca, or chasing sunsets — to show how Reno14 helps capture everyday moments with ease and style.
2. Portugal, Land of Tradition and Sea
In this phase, we turned to the sea. From the life of fishermen to the stories told through azulejos, we highlighted Portugal’s deep maritime roots and how Reno14 helps preserve them visually.
3. A Month of Living Traditions
In September, we highlighted seasonal events such as grape harvests and traditional fairs. These are moments of family, heritage, and celebration — made for storytelling and photography.
We focused on simple, daily rituals — like meeting at the café, sharing meals in a tasca, or chasing sunsets — to show how Reno14 helps capture everyday moments with ease and style.
2. Portugal, Land of Tradition and Sea
In this phase, we turned to the sea. From the life of fishermen to the stories told through azulejos, we highlighted Portugal’s deep maritime roots and how Reno14 helps preserve them visually.
3. A Month of Living Traditions
In September, we highlighted seasonal events such as grape harvests and traditional fairs. These are moments of family, heritage, and celebration — made for storytelling and photography.
KOLs Agency:
Cultur G
Cultur G
Results
The campaign included FFFF
