Since entering the Portuguese market in 2020, OPPO has remained a brand that many people are still getting to know. Limited brand awareness and the remaining prejudice toward Chinese technology continue to pose challenges in establishing the connection with potential buyers.

Post-pandemic, OPPO partnered with Rock in Rio Lisboa to celebrate the return of Portugal's biggest music festival and solidify its place among the mainstream. Amongst the variety of stages at the festival, one was missing-the stage for emotions. OPPO created a venue showcasing how the Reno6 Series camera could capture all the emotions experienced by the festival-goers, offering the attention they deserved.

The activation endorsed OPPO's brand innovative photography capability while allowing visitors to capture memories, giving OPPO visibility and connection with its audience.

With a two-floor stand, guests had professional pictures taken by our creator team, most of whom are photographers. On the top floor, VIP guests were able to test our flagship models and soak in the festival atmosphere with brilliant views of one of the main Rock in Rio stages.

Rock in Rio 2022 was a huge success, hosting almost 290k attendees in four days. With just a modest investment of €1.6k in June on OPPO's social media channels, impressive results were achieved: 2.1m+ impressions (Facebook and Instagram), 1.1m reach, and 20k+ clicks.