While attending festivals, users create or share content on social media with almost as much enthusiasm as attending the festival itself. This provides a great opportunity to showcase a phone's capabilities in synergy with people's natural ways.

The strategic placement of OPPO within the Portuguese zeitgeist, especially the Gen Z market. This has helped place OPPO as a revered brand through landmark events such as RFM SOMNII, one of the largest beach festivals in Europe, and BR FEST, the largest Brazilian cultural and musical festival in Portugal, which is very popular with Gen Z.

To allow festival-goers to hone their content creation with a professional touch. Everything from professional photo shooting to interactive video shooting was powered by the OPPO Reno10 series and complemented with a lounge space and fast-charging stations, outdoing the competition.

By seamlessly blending into festival content, OPPO was organically recognized as one of the most innovative brands on the market. The initiation reached over 255k people, gained over 280k impressions, and attracted 3,578 engagements in four days alone. Gen Z recognition of OPPO was strongly enhanced, forging a firm relationship with the upcoming generation.