OPPO XMAS Bazaar
Christmas is an important time for brands to differentiate themselves, especially among tech players trying to raise their brand awareness and reach out to more consumers.
Project Type:
Digital
Social Media
Digital
Social Media
Strategy
Make OPPO part of the Christmas decor. Building content and engagement strategies to generate buzz and promote OPPO on digital channels was the main goal, using shockingly tiny budgets to achieve it.
Role:
Strategic Planner
Social Media Manager
Strategic Planner
Social Media Manager
Approach
A simple yet striking execution that helped the brand mitigate serious competition during the Christmas season. It used bold colours of the season to create a wonderful festive aura. The stop-motion style, designed with social media in mind, drew attention like no other. Christmas tree ornaments posed as phones and wearables, making the brand one of the Christmas wishes of the country.
Production Agency:
White Way
White Way
Results
A standout effort on a budget of less than 10,000 euros drew over 2.1 million impressions and 43,000 clicks, with 42,000 reach, resulting with a 7.87% click-through rate on Google Ads. All for just 4k euros of paid media.
