Music to
your ears
How do you persuade people into picking OPPO earbuds from numerous retail possibilities? Is it the price? Check. Is it the focus-creating noise cancellation? Check. Standing out in a highly competitive environment is no small job.
Project Type:
Digital
Social Media
OOH
Digital
Social Media
OOH
Strategy
With this in mind, OPPO decided to launch a campaign communicating three of its best earbuds while maximizing the reach and sales of the Open Market channels.
Role:
Designer
Content Creator
Social Media Manager
Designer
Content Creator
Social Media Manager
Approach
A campaign for all ears in Portugal: OPPO Enco X2, Enco Air2 Pro, and Enco Air2 were introduced under one single, powerful idea and clear product communication. Advertisements were outdoor in Lisbon and digital nationwide with a coherent visual and messaging identity for greatest impact.
