AI exists everywhere, but many keep wondering how it is practically applied in human life. The brand states that with the OPPO Reno12 series, very powerful AI tools are made available to all, giving a new definition to the smartphone experience and simplifying innovation.

Project Type: Digital Content for Product Launch

Strategy

The Reno12 Series campaign sought to show that applying AI is easy and intuitive, regardless of technical expertise. The aim was to demystify AI, raise awareness, and make it practical and attainable for audiences without any sort of tech background.

Role:
Strategic Planner
Brand Design Manager

Approach

In Spain and Portugal, OPPO worked closely with influencers to illustrate how AI impacts day-to-day life, such as taking a beautiful picture. The influencers demonstrated how distraction-free enhancements with the lowest effort are done with AI tools.

KOLs Agency:
Cultur G

Results

By teaming with nine KOLs (five in Spain, and four in Portugal), the campaign achieved significant success in establishing OPPO as the leading player in AI photography in Iberia. In one month's time, the campaign reached over 1.6M views on Instagram and 4.2M views on TikTok, attracting over 61k interactions. The engagement peaked at 8.3%, with an average of 1.7% across 34 content pieces. This project really fit within OPPO's remit to make AI easy and to let people focus on what is most important.