¿Dónde está Vanesa?
To kick off the highly anticipated launch of the OPPO Reno13 series in Spain, we created a campaign designed to spark excitement and buzz. Inspired by the sleek butterfly contour of the new series, we aimed to captivate the audience and set the stage for one of OPPO Spain’s most significant launches of 2025.
Project Type:
Teaser Campaign for Product Launch
Strategy
Drawing from the butterfly design of the phone, we built a fun and engaging narrative around the question “¿Dónde está Vanesa?” (Where is Vanesa?), generating curiosity and building momentum ahead of major product launches in Spain. The campaign mixed surprise, fashion, and nostalgia to connect with a wide audience, all while staying true to the butterfly theme.
Role:
Strategic Planner
Brand Design Manager KOL & Activation Manager
Strategic Planner
Brand Design Manager KOL & Activation Manager
Approach
The campaign unfolded in three phases:
- Street Interviews: KOLs @carlosqueopinan and @delantero09 searched for “Vanesa” in Madrid, Barcelona, and Valencia, driving traffic to the landing page. Participants who found a Vanesa and registered could win a discount on the new model.
- Madrid Fashion Week: KOLs @angelaherrero, @armariodesilvia, and @makeupbssara showcased butterfly-inspired outfits with #DondeEstaVanesa, linking the Reno13 to high fashion and generating social media buzz.
- Butterfly Houses: KOLs @carladief_, @carladomenech_, and @viajeros_curiosones visited Butterfly Houses, sharing their experiences to deepen the connection with the phone’s butterfly inspiration and evoke nostalgia.
- Street Interviews: KOLs @carlosqueopinan and @delantero09 searched for “Vanesa” in Madrid, Barcelona, and Valencia, driving traffic to the landing page. Participants who found a Vanesa and registered could win a discount on the new model.
- Madrid Fashion Week: KOLs @angelaherrero, @armariodesilvia, and @makeupbssara showcased butterfly-inspired outfits with #DondeEstaVanesa, linking the Reno13 to high fashion and generating social media buzz.
- Butterfly Houses: KOLs @carladief_, @carladomenech_, and @viajeros_curiosones visited Butterfly Houses, sharing their experiences to deepen the connection with the phone’s butterfly inspiration and evoke nostalgia.
KOLs Agency:
Cultur G
Cultur G
Results
The campaign included 4,000 posters across three cities, reaching an estimated 3.99 million people. The website saw 21k visits, with 9.5k coming from Madrid alone.
To build anticipation without revealing the phone’s name, we launched 18 pieces of content with 8 influencers on Instagram and TikTok, amassing 8.3 million views and 30.6k interactions. The campaign achieved an average engagement rate of 1.29%, peaking at 4.99%.
To build anticipation without revealing the phone’s name, we launched 18 pieces of content with 8 influencers on Instagram and TikTok, amassing 8.3 million views and 30.6k interactions. The campaign achieved an average engagement rate of 1.29%, peaking at 4.99%.
Video Editing Agency:
ServicePlan España
ServicePlan España
